July 11, 2014 1:04 AM ET

Food Products

Company Overview of Adani Wilmar Limited

Company Overview

Adani Wilmar Limited produces refined and edible oils. It offers soya, sunflower, refined mustard, cottonseed, refined palmolein, and coconut oils; and vanaspati, special frying oils, and specialty fats. The company also provides contract manufacturing/private labeling services for various companies. It serves households and institutional buyers. The company offers its products through a network of stock points, distributors, super stockists, and outlets in India. It also exports its products to customers in the Middle-East, South East Asia, East Africa, and Ukraine. The company was incorporated in 1999 and is based in Ahmadabad, India. Adani Wilmar Limited is a joint venture between Adani E...

Fortune House

Near Navrangpura Railway Crossing

Ahmedabad,  380 009

India

Founded in 1999

Phone:

91 79 2656 5555

Fax:

91 79 2555 5621

Key Executives for Adani Wilmar Limited

Managing Director
Age: 50
Company Secretary
Age: 36
Compensation as of Fiscal Year 2014.

Adani Wilmar Limited Key Developments

Marico Limited Loses Legal Battle against Adani Wilmar Limited's Fortune Rice Bran Oil Ad

Delhi High Court has dismissed the applications filed by Marico Limited against Adani Wilmar Limited alleging disparaging of its products under the brand name 'Saffola' through Fortune's TV and print media campaigns. Marico had instituted two suits before the High Court against the company alleging disparagement. The company, through its TV campaign, had claimed that 'Rice Bran Oil is the Healthiest Oil in the World' for its cholesterol reducing attributes. The comparison advertisement through print media showed that the quantity of oryzanol in Fortune Rice Bran Health is much higher compared to what is present in leading brands like Saffola Gold and Sundrop Heart. Oryzanol is a cholesterol-reducing natural anti-oxidant. The court, after discussing the relevant case laws on disparagement at length and Marico failing to make out a prima facie case for grant of interim orders, dismissed the applications of Marico. There has been no change in Fortune Rice Bran's communication on account of the High Court's ruling.

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