September 19, 2014 11:51 AM ET

Internet Software and Services

Company Overview of Persado Inc.

Company Overview

Persado Inc. provides marketing persuasion technology solutions for digital marketers worldwide. The company offers Persado, a SaaS-based platform that integrates with the clients existing workflow and marketing software to test and deliver the messages across various digital channels and stages of the customer life cycle. It serves digital marketers in various industries, including telecommunications, financial services, gaming, retail, travel, and more. Persado Inc. was founded in 2012 and is based in New York, New York with additional offices in Redwood City, California; Athens, Greece; London, United Kingdom; Rome, Italy; and Rio de Janeiro, Brazil.

50 West 17th Street

Floor 11

New York, NY 10011

United States

Founded in 2012

Phone:

646-820-0122

Key Executives for Persado Inc.

Chief Financial Officer
Senior Vice President of Operations
Senior Vice President of Product & Innovation
Senior Vice President of Sales and Business Development
Age: 48
Compensation as of Fiscal Year 2014.

Persado Inc. Key Developments

Persado Inc. Continues Expansion with Key Executive Additions

Persado Inc. has added four key executives to its leadership team. Matthew Novick, Chief Financial Officer; Lawrence Whittle, Senior Vice President of Sales and Business Development; Xinyu Huang, Vice President of Engineering; and Leila Modarres, Vice President of Marketing, all join Persado as demand for its technology is exploding in the U.S. and across the globe. New Chief Financial Officer Matthew Novick has extensive experience in both finance and sales operations, and is charged with managing all financial and operational aspects of the company worldwide. In addition to his role at Persado, Novick is a founding board member and advisory CFO to mobile ad provider, Zettamobile. Prior to joining Persado, Novick was Chief Financial Officer for Magnetic Media Online. Senior Vice President of Sales and Business Development Lawrence Whittle takes responsibility for Persado's customer acquisition and expansion efforts, along with the development of its network of ecosystem partners. Whittle joins Persado with 15 years of sales leadership experience, most recently with Model N Inc., and earlier at the retail analytics software provider, ProfitLogic Inc. Vice President of Engineering Xinyu Huang is an industry leading veteran with extensive R&D experience in both enterprise level companies and technology startups. At Persado, he will lead the expansion of its Marketing Language Engineering platform footprint. He brings a diversified skill set that includes building multiple R&D teams from the ground up as well as big data platforms for processing and analytics applications. Prior to joining Persado, Huang spent 12 years at comScore and Millennial Media. Leila Modarres joins Persado as the Vice President of Marketing, leading branding, communications, market strategy and execution. Previously, she was the Vice President of Marketing at DeviceAnywhere. There she helped lead the company's successful launch into the enterprise marketplace and subsequent acquisition by Keynote Systems in 2012. Modarres will be focused on establishing Persado's foothold in the U.S. market and advancing its relationships with enterprise level companies.

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