August 30, 2014 4:47 PM ET

Internet Software and Services

Company Overview of Simple Energy, Inc.

Company Overview

Simple Energy, Inc. designs and develops an online customer engagement platform that helps users to understand their energy use. The company’s Software-as-a-Service platform engages customers and delivers energy efficiency, demand side management, and smart grid results. It supports utility smart grid, energy efficiency, and demand response programs. The company was incorporated in 2010 and is based in Boulder, Colorado.

1215 Spruce Street

Suite 201

Boulder, CO 80302

United States

Founded in 2010



Key Executives for Simple Energy, Inc.

Co-Founder and Chief Executive Officer
Co-Founder and Executive Vice President
Chief Operating Officer
Age: 40
Vice President
Age: 50
Compensation as of Fiscal Year 2014.

Simple Energy, Inc. Key Developments

Steve Westly to Join Simple Energy's Board of Directors

Simple Energy announced that it closed $6 million in a Series B funding round led by the Westly Group. As part of the round, Westly Group's Founder and Managing Partner, Steve Westly will be joining Simple Energy's Board of Directors. The Westly Group is led by Steve Westly, who was formerly the Controller and Chief Fiscal Officer of the state of California. He currently serves on the Secretary of Energy's Advisory Board as a representative for the venture capital industry. The Westly Group's portfolio includes Tesla Motors, RecyleBank, cleanWell, Honest Buildings, Lunera Lighting and others.

National Grid and Simple Energy Inc. Team Up to Deliver Advanced, Real-Time Customer Engagement

Simple Energy Inc. announced that it was chosen for National Grid's smart grid pilot with the goal of delivering advanced, real-time customer engagement. The company will offer its online and mobile energy-saving game to support community-based smart grid implementation, energy efficiency, and demand response using leading behavioral science and cutting-edge technology. The teams selected for the pilot by National Grid will provide customers with smart meters, advanced communications technologies, in-home energy management tools, devices for electric system automation, as well as customer outreach and education, project management, integration and evaluation. The Simple Energy platform helps users understand their energy use with actionable insights and compelling motivations based on behavioral science. The Simple Energy platform normalizes customer's energy usage, allowing participants to compare with friends.

Simple Energy Joins eMeter's Alliance Program

Simple Energy announced that they are joining the eMeter(R) Alliance Program as an Integrated Meter Data Management Technology and Developer Partner. Together, Simple Energy and eMeter will collectively develop and sell integrated solutions for utility Smart Grid systems. The eMeter Smart Grid ecosystem empowers eMeter's partners with the technology and support necessary to integrate their solutions with the EnergyIP(R) platform.

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January 28, 2014

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