April 21, 2014 1:14 AM ET


Company Overview of Jumpstart Automotive Group, Inc.

Company Overview

Jumpstart Automotive Group, Inc., an automotive marketing organization, provides digital marketing solutions to automotive advertisers and publishers in the United States. It offers advertising sales, operations, custom creative development, and strategic insights services; and behavioral targeting, research, and strategic insights products. The company also provides digital display opportunities, including rich media units, high-impact placements, and video capabilities; and solutions to reach audience with mobile display placements and custom sponsorships of mobile optimized sites, SMS text messaging, mobile applications, and iPad applications. In addition, it offers Website redesign, cust...

747 Front Street

Suite 400

San Francisco, CA 94111

United States

Founded in 2000





Key Executives for Jumpstart Automotive Group, Inc.

Chief Executive Officer
President and Director
Age: 60
Chief Financial Officer and Senior Vice President
Age: 46
Senior Vice President of Dealer Ad Sales
Chief Revenue Officer
Compensation as of Fiscal Year 2013.

Jumpstart Automotive Group, Inc. Key Developments

Jumpstart Automotive Group Partners with Rubicon Project to Launch Premium Automotive Private Exchange

Jumpstart Automotive Group announced the creation of an automotive advertising marketplace made possible through direct order automation. Jumpstart has signed an exclusive agreement with Rubicon Project. Advertisers will now have access to Jumpstart Automotive Group’s premium publisher partners’ inventory, which reaches more than 25 million unique visitors monthly. The marketplace will offer contextual packages to support a broad array of interactive ad units across multi-channels and devices in order to reach and engage high value in-market auto intenders. In addition, buyers have superior levels of control, service and assistance supported by Rubicon Project’s team of experts.

Jumpstart Automotive Group Names Jason Koenigsknecht as Vice President of National Sales

Jumpstart Automotive Group announced the hire of Jason Koenigsknecht as Vice President of National Sales. In this newly added position, Koenigsknecht will oversee national sales initiatives, providing strategic direction in markets throughout the U.S. while synchronizing efforts between Jumpstart's sales and product development teams. He will manage Jumpstart's Detroit, Los Angeles and New York sales teams from his base in the Detroit metro area. Koenigsknecht was previously with Jumpstart from 2008 to 2011 as East Coast Digital Sales Director for GM Tier 1 and 2 and during that time, was responsible for substantial company-wide revenue growth and sales process enhancements. Prior to his new role at Jumpstart, Koenigsknecht served as the Midwest Sales Director at SocialVibe.

Jumpstart Automotive Group Announces Reorganization Including the Creation of a New Audience Performance Group

Jumpstart Automotive Group announced a reorganization including the creation of a new Audience Performance Group to help enhance advertising performance and efficiency for clients. The Jumpstart Audience Performance Group will be led by industry veteran Choon Choi to streamline the company's Business Development, Publisher Development, Revenue Operations and Technology teams to bring innovation to advertising and marketing solutions through the use of advanced technology. Choi now serves as Jumpstart's Senior Vice President, Strategy, Business Development and Technology where he will continue to cultivate strategies and partnerships to strengthen the company's focus on advertising revenue performance and efficiency. This includes managing a network of 15 premium automotive websites with over 14 million unique users per month.

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