Glam Media, Inc. announced it has expanded its presence in the U.S. market with the opening of an office in Detroit. The company's first Michigan-based location will focus on U.S. sales and work closely with local clients and partners. Glam Media has continued to expand its client base in the automotive vertical and the new office provides local support for these clients and their agencies, as well as a regional location for Glam Media's editorial staff and community teams to leverage when in the market.

Glam Media, Inc. announced it has partnered with Moat Inc. in establishing metrics and benchmarks for measuring content engagement and effectiveness beyond traditional measures such as page views and social shares. These new content analytics are delivered as Glam Content Analytics, powered by Moat. Glam Content Analytics can help determine how much attention a user is paying to a particular piece of branded content and how that attention benchmarks against other campaigns. The user’s attention is examined through focus-related attributes such as whether the user is actively scrolling through the content and how much time is spent with the content in the user’s active browser window, among other factors. Glam and Moat collected data from over 350 Glam bloggers running more than 60 content marketing campaigns in order to create valid tools that help define what makes branded content most effective and helps brands and content creators better understand what drives quality content.

Glam Media, Inc. announced that it has launched an invite-only premium private marketplace powered by REVV Connect®, Rubicon Project’s real-time trading platform. In partnership with the Rubicon Project, Inc., advertisers will now have access to custom contextual packages and advanced audience targeting. Driven by Glam’s partner brands’ desires for the transparency, operational efficiency and data rich inventory available in an exchange environment, Glam’s private marketplace was created to let buyers make decisions against premium inventory using dynamic parameters based on the deep proprietary understanding Glam has about its users. Glam plans to incrementally add premium inventory in an exchange environment for its best partners, and will remain on top of this trend while keeping brand sponsorships intact. With REVV Connect®, Rubicon Project’s deal-making automation technology, Glam is now enabled to markup individual impressions with attributes in real-time through REVV API’s. These attributes allow Glam to classify impressions into various inventory segments, execute multiple access, sales and pricing strategies to ensure they are gaining the yield possible for their inventory. Through REVV’s real-time rules engine, Glam can now make tradeoffs between the direct demand, RTB and private marketplace demand – implementing a holistic approach to increasing operational efficiency and effective selling. These practices break the traditional waterfall approach of direct first, then RTB and indirect demand, resulting in increased advertising revenues and overall yield.