April 16, 2014 6:52 PM ET

Internet Software and Services

Company Overview of Covario, Inc.

Company Overview

Covario, Inc. provides software-as-a-service interactive marketing analytics software solutions. It offers Paid Search Insight, an interactive marketing analytics solution that allows organizations to optimize paid search advertising campaigns across search engines, business units, languages, geographies, and target audiences; and Organic Search Insight, an interactive marketing analytics solution that helps advertisers to increase natural search engine rankings by incorporating search engine optimization practices. The company also provides Competitive Search Insight, an interactive marketing analytics software solution that delivers actionable information for organizations to measure brand...

9255 Towne Centre Drive

Suite 600

San Diego, CA 92121

United States

Founded in 1996

Phone:

858-397-1500

Fax:

858-397-1598

Key Executives for Covario, Inc.

Co-Chief Executive Officer
Co-Chief Executive Officer
Co-Founder and Chairman
Age: 45
Co-Founder and Vice President of Strategic Services
Chief Operating Officer and Chief Financial Officer
Age: 45
Compensation as of Fiscal Year 2013.

Covario, Inc. Key Developments

Covario Promotes Jeff MacGurn to Senior Vice President

Covario announced that Jeff MacGurn has been promoted to senior vice president. In this newly expanded position, the 14-year digital marketing veteran will lead Covario's delivery team of more than 100 specialists in search marketing, social media, content marketing and analytics, who support global brand marketers and national retailers. MacGurn will continue to be based at the firm's San Diego headquarters. Until recently, he served as vice president for global earned media services, heading a team that won numerous search and social media awards for successful digital marketing programs executed on behalf of Global 1,000 brand marketers worldwide.

Covario Promotes Matt Kropp to Senior Vice President for Global Client Strategies and Project Management

Covario announced that Matt Kropp has been promoted to senior vice president for global client strategies and project management. In this newly expanded role, the 16-year digital marketing veteran will lead Covario's global team of account directors supporting enterprise search and content marketing clients, as well as the software division's SEO and social media technology account group. From the firm's Chicago office, Kropp will also continue to provide leadership for Covario's project management office. Until recently, Kropp has served as vice president, global client strategies. His digital marketing experience encompasses organic and paid search, local SEO, social media marketing, and Web analytics.

Covario Announce Management Appointments

Covario, Inc. announced that Russ Mann has been elected chairman of the board and that three established operating executives Mike Gullaksen, Jeff Johnson, and Claire Long will now serve as the operating heads of the global search and content marketing firm. For the last three years, Gullaksen and Johnson have been serving as co-managing directors of the firm's search and content marketing agency. Moving forward, they will now lead the company as co-chief executive officers together with Long, who joined company in 2012 as chief financial and operating officer. The leadership team will be responsible for overall revenue growth, operational excellence and client satisfaction. Although Mann will no longer serve as CEO, he will support the leadership transition in his new role as chairman. Since the company's founding seven years ago, Mann has been instrumental in its rise to become one of the world's preeminent search, social and content marketing agencies, as well as a leading SEO and social media technology provider.

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