Software
Company Overview of Gracenote, Inc.
Company Overview
2000 Powell Street
Suite 1380
Emeryville, CA 94608
United States
Founded in 1998
Key Executives for Gracenote, Inc.
Gracenote, Inc. Key Developments
VUDU is working with Gracenote to power video recognition for its new In-Home Disc to Digital service, available as a public beta offering. The Gracenote technology will let VUDU users identify and unlock many of their favorite DVD and Blu-ray(TM) movies in the cloud using their PC, and enjoy them across compatible devices using the VUDU service. Home theater enthusiasts have spent years building their DVD libraries and now they want to stream and download these movies on connected devices. The VUDU In-Home Disc to Digital service makes this possible by tapping into Gracenote's video recognition technology and database featuring metadata for popular movies and TV shows. Once Gracenote analyzes and identifies the discs, VUDU users can choose to purchase high definition and standard definition versions for viewing - anytime, anywhere - from their compatible tablet, Mac, PC and HDTV.
musiXmatch has teamed with Gracenote to improve the speed and performance of its popular mobile App. The latest release of musiXmatch, now available in the App Store and Google Play, features up to five times the speed and performance of previous releases, allowing users to quickly identify songs playing from the radio, TV or in the background, and instantly access lyrics and purchase tracks via its new MusicID feature. Gracenote has analyzed and created metadata describing almost every album and song on the planet. Gracenote data is combined with Gracenote MusicID(R) recognition technology to make it possible for musiXmatch to identify songs by simply "listening" to a few seconds of the track and matching it to its unique audio fingerprint in the Gracenote database.
Gracenote, Inc. has teamed with Digital Generation, Inc. (DG) to create new opportunities for advertisers to tap into growing audiences with Smart TVs and second screen devices. Gracenote and DG are fueling the delivery of targeted advertisements and ads that automatically synchronize phones and tablets with advertising on the TV screen, through audio and video fingerprinting. Gracenote has developed advanced audio and video fingerprinting technology that can identify what TV viewers are watching in real time. this will provide DG's extensive network of advertisers and brands the ability to dynamically insert ads into broadcast programming targeted at specific viewers. In addition, Gracenote powered Apps running on smartphones and tablets can automatically recognize and sync with TV programs and advertising on the prime screen, letting advertisers deliver relevant content to the second screen as well. The alliance between Gracenote and DG enables new and ways for advertisers to reach audiences across every screen in the house.
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