August 28, 2014 9:51 AM ET

Internet Software and Services

Company Overview of Market Insight Corporation

Company Overview

Market Insight Corporation offers consumer preference data solutions to produce market intelligence and product recommendations. The company owns and operates MyProductAdvisor.com, a consumer-facing Web site that provides shoppers with customized product recommendations. It offers information, such as consumer preference trends, brand equity, demand versus fulfillment, brand preference, price range, retail channel, and market segmentation by demographics, as well as provides information related to product scenarios, price elasticity, price-demand curves, product portfolio management, key competitors, strengths/weaknesses, new features, performance sensitivities, and buyer profiles. Market In...

2479 East Bayshore Road

Suite 809

Palo Alto, CA 94303

United States

Founded in 2003

Phone:

650-320-8222

Key Executives for Market Insight Corporation

Chief Executive Officer
Co-Founder and Chairman
Vice President of Research & Analytics
Vice President of Engineering
Compensation as of Fiscal Year 2014.

Market Insight Corporation Key Developments

Market Insight Corporation Announces Latest Version of the MyProductAdvisor.cn Auto Advisor for Shoppers in China

Market Insight Corporation announces that its latest version of the MyProductAdvisor.cn auto advisor is now available to shoppers in China. This new release is the eighth major version for the China market and includes a number of new features and attributes that are unique to China and available for shoppers to consider for personalized auto recommendations.

Market Insight Corporation Announces its Latest Version of MyProductAdvisor is Now Available to US Auto Shoppers

Market Insight Corporation announces that its latest version of MyProductAdvisor is now available to US auto shoppers. This newest auto 'advisor' is the twelfth major version for the US market since the company's inception in 2003. The new advisor significantly expands the number of features and attributes it presents to shoppers. The shopper preference data powers insights for companies in the automotive sector on many new safety, comfort, convenience, entertainment and other features. Specific examples include Wi-Fi hotspot, active glass, lane departure warning & assist, adaptive front lighting, start-stop system and many more.

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