Wetpaint.com Inc. announced that Rob Grady will join the company as senior vice president of marketing. In this position, Grady will be responsible for helping Wetpaint profitably grow its leading market share in social publishing. Grady will manage all aspects of customer awareness, acquisition, and retention, reporting directly to Wetpaint CEO Ben Elowitz. Grady joins Wetpaint after six years at Starbucks, where he most recently served as vice president, global beverage. In that role, Grady was responsible for driving the innovation and customer experience behind all Starbucks hand-made beverages, including the launch of the Mastrena espresso machine, Pike Place Roast brewed coffee, and the recently launched Tazo Tea Latte platform.

Wetpaint.com Inc. announced that Wetpaint Injected customers are experiencing significant growth in search engine referral traffic as a result of integrating the innovative social publishing solution a few short months ago. Wetpaint Injected publishers have seen their overall search engine referral traffic increase anywhere from 10% to 50%. Wetpaint Injected is now available to anyone visiting www.wetpaint.com/injected, where developer keys and integration instructions are available for web publishers both large and small. Wetpaint Injected is a quick-to-install, complete social publishing solution for online publishers who wish to engage their audience to author content directly on their website. Those who have installed Wetpaint Injected are finding that as their audiences create relevant, unique, and free content, search engines reward them with more and more visitors. Wetpaint Injected has been integrated by Flixster, NuWire Investor, Freewebs, IGN, Pathable, Mixxer, AvantBride, BabyBoom Review and CoolChaser, among others. The flexibility of Wetpaint Injected is demonstrated by the variety of web publishers using the service and the ways each is leveraging it. NuWire Investor, a website that offers alternative investments information, has experienced a 50% increase in search engine visits since integrating the service.

Wetpaint.com Inc. and New York Giants announced a new online community available at http://history.giants.com/. Charged with archiving the history of the New York Giants on the team's Web site, the site is open for all Giants fans to contribute their knowledge of Giants history, upload their photos and participate in discussions with other fans. Over time, the goal is to build the Web's most comprehensive repository of Giants history. The Super Bowl Champion New York Giants are the first NFL team to use Wetpaint's social publishing technology to host a fan community on its team Web page.