August 21, 2014 3:21 AM ET


Company Overview of Proton Holdings Bhd.

Company Overview

Proton Holdings Berhad, through its subsidiaries, manufactures, assembles, and sells motor vehicles and related products priamirly in Malaysia. It also involves in the importation, distribution, and wholesale of motor vehicle and related parts; development and management of properties, as well as provides engineering consultancy, after-sales services, financing, and vehicle engineering services. The company’s portfolio of PROTON models include the Saga, the Persona, Gen.2, Savvy, Satria Neo, the Exora, and the Inspira, as well as Lotus sportscar brand comprising Elise, Exige, Europa, and the Evora. It exports its products to approximately 25 countries. The company was incorporated in 1983 an...

PROTON Centre of Excellence

KM 33.8 Westbound Shah Alam Expressway

Subang Jaya,  47600


Founded in 1983


60 3 8026 9741


60 3 8026 9744

Key Executives for Proton Holdings Bhd.

Chief Executive Officer
Group Managing Director and Executive Director
Age: 58
Head of Group Finance
Chief Executive Officer of Lotus Group International Limited UK
Chief Executive Officer MV Agusta Motors SpA (Italy)
Compensation as of Fiscal Year 2014.

Proton Holdings Bhd. Key Developments

Proton Launches New Saga and Persona Executive Variants

Proton Holdings Bhd. introduced the new executive variant of the Saga and Persona cars, which are enhanced cosmetically to appeal to the younger market. On the road price range for the Saga Executive is between MYR 41,000 and MYR 44,374 for manual transmission while the automatic transmission ranged from MYR 42,450 to MYR 46,974. For the manual transmission Persona Executive, the price ranged from MYR 47,250 to MYR 52,388 while the automatic transmission cost between MYR 50,050 and MYR 55,388. Six colours are available for the Saga Executive, namely, Tranquility Black, Fire Red, Genetic Silver, Blue Rock, Solid White and Elegant Brown while the Persona Executive is available in seven colours, namely, Tranquility Black, Fire Red, Genetic Silver, Solid White, new colour Elegant Brown, Bronze Garnet and Chiffon Green. The Saga Executive comes with a three-year or 60,000 km manufacturing warranty, whichever comes first, while the Persona Executive comes with a two-year or 50,000 km manufacturing warranty, whichever comes first. The Proton Saga Executive and Persona Executive are now officially open for booking nationwide but display units in the showrooms in Sabah and Sarawak would only be available on July 17, 2014.

Proton and Group Lotus Announces Executive Changes

DRB-Hicom has announced a major top-level management change on 21 May, 2014. The former Malaysian prime minister, Yang Amat Berbahagia Tun Dr. Mahathir Mohamad, has now been appointed as the new chairperson at Proton and its sports-car manufacturing unit, Group Lotus Plc., effective May 16. Dr. Mahathir will assume the position from Tan Sri Mohd Khamil Jamil who is stepping down as the executive chairman, but remains on the board of directors of the company. Prior to his appointment as chairman, Mahathir Mohamad had served as advisor of Proton from 2003, and after stepping down as prime minister.

Proton Holdings Bhd. Appoints Datuk Abdul Harith Abdullah as Chief Executive Officer

Datuk Abdul Harith Abdullah was named the new Chief Executive Officer of Proton Holdings Bhd. Abdul Harith assumed the position on April 15, 2014. Abdul Harith, who was previously the DRB-Hicom Defence Technologies Sdn Bhd (DEFTECH) Chief Executive Officer.

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