July 22, 2014 10:57 PM ET

Internet Software and Services

Company Overview of Centro LLC

Company Overview

Centro LLC develops a media management software platform that helps advertisers to centralize, organize, and automate digital campaigns. It offers Media Manager that helps marketers engage with audiences and access inventory across various digital channels and devices; Brand Exchange, a private and invitation-only exchange for brand marketers and publishers; and SiteScout AdServer that enables to maximize the return on direct media buys. The company also offers SiteScout RTB, a demand side advertising platform that provides tools, including AdPlanner that enables to create a custom media plan; AdBuilder that enables to use geo-tokens to incorporate a visitor's location in to advertisements, ...

222 West Hubbard Street

Suite 400

Chicago, IL 60654

United States

Founded in 2001





Key Executives for Centro LLC

Chief Operating Officer
Senior Vice President of Human Resources and Senior Vice President of Talent & Development
Senior Vice President of Publisher Development
Senior Vice President of Products
Compensation as of Fiscal Year 2014.

Centro LLC Key Developments

Centro Adds Raju Malhotra as Senior Vice President, Products

Centro announced the addition of Raju Malhotra as Senior Vice President, Products. Malhotra has had an illustrious career at Microsoft growing several business units. Most recently, as Director of Product Management, he was responsible for driving engagement, conversion and revenue for Microsoft.com, a top global publisher with more than 200 million monthly unique visitors. He led the product strategy and worldwide launch for Bing Shopping, including the cashback program, to improve online experience for millions of consumers and increase advertisers' return on investment (ROI) on Bing by 200%. Malhotra will lead the development of features and functionality for Centro's cloud-based software suite that automates digital media planning, buying, operations and reconciliation.

April Weeks Joins Centro as VP of Regional Media Operations

Centro announced the addition of April Weeks as Vice President of Regional Media Operations, South. A prominent agency professional whose career spans 17 years in media and advertising, Weeks has guided the digital ad spend for marquee brands including American Airlines, Nationwide Insurance, Texas Tourism, 3M, Fisher-Price, Hilton Hotels Family of Brands, Procter & Gamble and more. She was previously Senior VP of Media Strategy & Innovation for TM Advertising. Having more than a decade of expertise in digital media developing strategies that leverage an integrated media mix, Weeks will guide the Centro operations team for the company's nine offices in southern U.S. that includes Dallas, Atlanta, Houston and more.

Centro Appoints Michael Radovancevich as Chief Technology Officer

Centro announced the appointment of Michael Radovancevich as Chief Technology Officer (CTO). Radovancevich was Group Vice President of Development at Oracle, transitioning into the role after serving as CTO of Taleo. He joins Centro's deep executive bench that has added senior talent in the past 18 months, including agency veteran EVP Scott Neslund (Moxie, Mindshare), media sales expert EVP Charlie Thomas (Yahoo!, Broadcast.com, Time Inc.) and software executive CMO Kelly Wenzel (Undertone, Tideway). Radovancevich has more than 25 years of experience designing and implementing software products including large-scale, high-performance distributed systems, application platforms, component architectures, collaborative financial systems and SaaS. He has held senior engineering leadership positions at Genpact, Avolent, InfoSeek, 280, General Electric, Taligent and Apple.

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