August 31, 2014 4:25 AM ET

Food and Staples Retailing

Company Overview of Chiquita Brands L.L.C.

Company Overview

Chiquita Brands L.L.C. markets and distributes bananas, fresh produce, and packaged salads primarily in the United States. The company has three segments: Bananas, Fresh Select, and Fresh Cut. The Bananas segment engages in the purchase and production, transportation, marketing, and distribution of bananas. The Fresh Select segment sources, markets, and distributes whole fresh fruits and vegetables other than bananas, such as citrus fruits, stone fruits, apples, grapes, melons, pineapples, kiwis, and tomatoes. The Fresh Cut segment offers value-added salads and food service, as well as involves in fresh-cut fruit operations. The company serves primarily retailers and wholesalers. Chiquita Br...

250 East Fifth Street

Cincinnati, OH 45202

United States

Phone:

513-784-8000

Key Executives for Chiquita Brands L.L.C.

Chiquita Brands L.L.C. does not have any Key Executives recorded.

Chiquita Brands L.L.C. Key Developments

Chiquita Brands L.L.C. Releases an Expanded Consumer Loyalty App, Chiquita Fanfun

Chiquita Brands L.L.C. has released an expanded consumer loyalty app, Chiquita FanFun. Developed with the help of FunMobility, the leader in mobile web promotion software, the app is now available from both the iTunes App Store and Google Play Store. The content-rich app features numerous interactive games, customizable photos, fun quizzes, a sweepstakes and hundreds of recipes to engage users and reward them with loyalty points that can be redeemed for a variety of Chiquita brand merchandise. As the Official Fresh Snack of Little League Baseball and Softball, the Chiquita FanFan App includes the Little League Card Maker, a feature that lets users upload photos and convert them into authentic baseball cards. In addition, the app now also offers a library of healthy and delicious ways to add bananas to a family's diet, a variety of arcade games for all ages and quizzes that will test a user's knowledge of bananas and the Chiquita brand. Interacting with or sharing app content will earn users points that can then be applied to purchases of exclusive Chiquita apparel, toys and accessories at the online Chiquita Store. The app was designed to be updated frequently with Chiquita's most current promotions. Through a mobile location-based store locator, users will be able to find a Chiquita Banana retailer wherever they are.

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