Company Overview of ReachForce, Inc.

Extraprise Group Inc. and ReachForce, Inc. a partnership that will bring business data integration (BDI) capabilities to B2B marketers. Through this alliance, and by being fully integrated with Eloqua, Extraprise's B2B clients will be able to utilize real-time and periodic match and append capabilities that are critical to driving a data strategy based on data augmentation and data append best practices. Under the agreement, ReachForce's SmartFormsTM technology will be made available to Extraprise clients, as part of their closed loop sales and marketing environment, to fuel demand generation and nurture programs. Designed specifically for B2B marketers, SmartForms is a marketing data enrichment solution that appends data in real-time as leads are submitted. Whether for webinar registration, paid search landing pages, content marketing, email response landing pages or contact forms, SmartForms enables marketers to build simple landing pages to increase conversions, without losing rich firmographic and demographic data that ensures sophisticated segmentation and accurate lead routing. In addition to SmartForms, Extraprise clients will be able to implement more comprehensive data strategies through the use of ReachForce's Data Cleansing & Appending and its Precision Contact Targeting Services.

ReachForce, Inc. announced the launch of SmartForms. SmartForms is a real-time website registration form solution that delivers increased conversion rates, decreased cost-per-lead, and increased return on Marketing Automation investment. SmartForms leverages ReachForce's deep B2B marketing expertise, proprietary technology, and the high quality business data set to enhance and append the lead profiles of registrants thereby increasing the quality of the fuel marketers need to power their marketing engine. Pinstripe, a leader in high-performance talent acquisition and Recruitment Process Outsourcing (RPO) and SmartForms customer, knew shorter forms would help drive higher conversion rates. However, they also knew that not collecting key prospect information would present challenges for their sales and marketing teams. Designed to work with leading marketing automation and CRM solutions, SmartForms is available on a subscription basis and is affordable, scalable and requires little technical knowledge to set up, thereby enabling marketers to see immediate value. SmartForms has already been adopted by a number of companies such as Marketo, Pinstripe, ELT, ReadyTalk, and more.