December 27, 2014 12:20 PM ET

Internet Software and Services

Company Overview of Adchemy, Inc.

Company Overview

Adchemy, Inc. develops digital marketing solutions. The company offers IntentMap technology that enables marketers to standardize, automate, and scale their search engine marketing campaigns and processes. The company’s products include Adchemy for Products, a SaaS based solution that allows SEM teams to deploy and manage large-scale product listing advertisement programs, automate bid management, enhance PLA ad relevance, and streamline PLA campaign performance monitoring; and Adchemy for Keywords, a solution which enables marketers to create and manage intent-based campaigns for paid search and manage the differences between desktop and mobile search. It serves online advertisers and retai...

1001 East Hillsdale Boulevard

7th Floor

Foster City, CA 94404

United States

Founded in 2004

Phone:

877-232-4369

Fax:

650-594-4611

Key Executives for Adchemy, Inc.

Secretary
Age: 62
Vice President of Research
Vice President of Sales
Compensation as of Fiscal Year 2014.

Adchemy, Inc. Key Developments

Tree.com Announces Jury Verdict in Patent Infringement Case

Tree.com, Inc. announced that a federal jury in Charlotte, North Carolina, returned a verdict in the patent infringement case against defendants Zillow, Inc., Adchemy, Inc., and NexTag, Inc. The jury found the defendants did not infringe LendingTree's U.S. Patent Nos. 6,385,594 and 6,611,816 and determined that those patents are invalid. The jury found in favor of LendingTree on the defendants' counterclaims alleging inequitable conduct and antitrust violations.

New Adchemy Software Puts Multiplier Effect on Keyword Search Campaign Revenue

Adchemy announced a new SaaS solution for marketers to simplify keyword campaigns and scale paid search revenue by up to 40% to 60%. The solution is powered by the Adchemy IntentGraph, a comprehensive semantic graph containing over 25 million products, their attributes and associated consumer intents. Paid search is a $20 billion industry that produces over one-third of all search-engine traffic to ecommerce websites. Despite the size of the industry, search engine marketers rely on outdated, highly manual processes that are complicated and time consuming. For example, rather than organize paid search campaigns around shoppers' underlying intent, marketers are forced to design campaigns around thousands of keywords. This makes it impossible to deliver useful ads that are synchronized with ever-evolving product inventories. Adchemy Software enables marketers to streamline and strengthen their search campaigns and increase market share by automatically transforming their product feed or catalog into a keyword campaign. This makes day-to-day campaign management and performance monitoring much more intuitive by using the marketer's business language -- their departments, categories and products -- to organize campaigns that understand shopper intent.

ModCloth Optimizes Google Merchant Feed and Google Product Listing Ads Campaign with Adchemy Software

Adchemy(R) announced that ModCloth has achieved unconditional success from using Adchemy's breakthrough software-as-a-service (SaaS) solution, including: more than 900% increase in impressions, more than 250% increase in clicks, more than 200% increase in revenue all while maintaining or exceeding target Return on Advertising Spend (ROAS). Consensus among the retail community is that Product Listing Ads (PLAs) are worth the investment. Despite the success of PLAs to date, search marketers are struggling to intelligently scale their PLA programs. This has led many to manually build and maintain merchant feeds and PLA campaigns that represent a fraction of product catalogs and use suboptimal campaign structures and bidding strategies. The result is a time-intensive process that does not maximize converting customers at an optimal price point. Only Adchemy offers a beautifully designed SaaS solution that improves both merchant feeds and PLA campaign performance and radically simplifies day-to-day management of PLA campaigns.

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