September 20, 2014 3:16 AM ET


Company Overview of ID Analytics, Inc.

Company Overview

ID Analytics, Inc. offers identity theft protection services for consumers, and identity risk assessment and fraud protection services for enterprises. The company offers enterprise solutions comprising ID Score to identity risk associated with a risk of an individual at account opening and throughout the customer lifecycle; ID Score-Action to calculate an identity risk score; ID score Account Takeover to compare identity information; ID Score First Party Fraud, a credit muling detection product; ID Analytics For Authentication, a network based authentication solution; ID Analytics For Compliance to evaluate and interpret identity risk variables; ID Analytics For Data Defense used for monito...

PO Box 502833

San Diego, CA 92150-2833

United States

Founded in 2002





Key Executives for ID Analytics, Inc.

Chief Executive Officer
Age: 57
Co-Founder and Chairman
Age: 56
Chief Financial Officer
Age: 42
Chairman of Lifelock
Age: 46
President of Lifelock
Age: 53
Compensation as of Fiscal Year 2014.

ID Analytics, Inc. Key Developments

ID Analytics, Inc. Names Daniel Rawlings as Chief Revenue Officer

ID Analytics, Inc. announced Daniel Rawlings has joined the company as chief revenue officer. Rawlings oversees all revenue generation and customer management functions at ID Analytics and is responsible for enhancing corporate strategy to help meet both near-term and long-term revenue goals. He reports directly to ID Analytics CEO Larry McIntosh. Rawlings brings more than two decades of sales and executive management leadership to ID Analytics. Prior to joining ID Analytics, Rawlings was chief strategy officer and chief revenue officer at Smith Micro Software where he was responsible for all revenue streams, customer management and strategy functions.

ID Analytics Announces ID Score(R) 9.0 for Advanced Fraud Detection

ID Analytics announced a new version of its fraud detection solution, ID Score, which has been updated to address the needs of businesses in light of the evolving fraud landscape. ID Score 9.0 now offers fully integrated identity and device insight to enable organizations to more effectively assess fraud risk at the point of application, with a 30-50% improvement in fraud detection over the previous release. This new release puts ID Score 9.0 into a unique performance category, helping organizations enrich customer experiences and further reduce fraud losses and operational expenses, while decreasing false positives. Broader Risk Assessments: ID Score 9.0 improves the effectiveness of identity fraud detection by offering greater insight into consumer behavior and device profile risk, uncovering hidden associations between events, accounts and device usage. The solution harnesses the power of the ID Network(R), to gain a comprehensive, up-to-the-minute perspective on identity fraud risk. By applying advanced analytics to this unique perspective on consumer behavior, ID Score 9.0 is able to deliver powerful risk mitigation and insight into identity risk. To provide additional insight into the risk of a device being used during a consumer interaction, ID Analytics has partnered with leading device authentication and intelligence providers, including iovation and ThreatMetrix, to generate cutting-edge risk assessments on billions of devices for hundreds of millions of credit-active Americans. ID Score 9.0 is able to incorporate these assessments into the score itself, returning a single, authoritative fraud assessment informed by both identity and device risk. SSN Randomization and False Positives: ID Score 9.0 reduces false positives associated with Social Security number (SSN) randomization, which the Federal government initiated in 2011 to deter fraud but are difficult for legacy systems to handle. ID Score 9.0 incorporates the randomization into its methodology to deliver more accurate results and reduce false positives.

ID Analytics, Inc. Names George Gelly as Chief Product Officer

ID Analytics, Inc. announced George Gelly has joined the company as Chief Product Officer. Gelly brings his financial services and enterprise solutions product delivery skills to ID Analytics as the company focuses on new product innovation. Gelly will be responsible for bringing new products to market, providing enterprise customers with new growth strategies and unmatched insight into identity and credit risk. He will report directly to ID Analytics' CEO Larry McIntosh. Prior to joining ID Analytics, Gelly served as Director of Product Development for the Consumer Group at Intuit. In that role he initiated and led a multi-year effort that developed a new analytic system to help the company expand its line of consumer products.

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