Genius.com Incorporated unveiled the New Genius. Genius has revamped itself to meet the demands of the marketers with a simplified, engaging user experience and upgraded solutions to make developing compelling campaigns that drive results and tracking them to sales even easier. In addition to the updated user interface and new look and feel of Genius, the company invested in several updates to drive increased efficiency. New product upgrades include: Genius Marketing Intelligence: Don't get stuck in a void - understand the true impact of campaigns. Based on best-of-breed cloud business intelligence provider Good Data, Genius Marketing Intelligence delivers enhanced reporting capabilities to easily create role-based dashboards and custom analytics that can show marketing activities impact on closed sales. Upgraded Email Template Library and Editor: No coding needed! Genius provides an elegant, wizard driven email & landing page editing toolset to deliver polished content without the worry of broken links or annoying formatting issues. Expanded API: Regardless of the existing systems use, the new expanded API provides enhanced connectivity to any external business system. Feature upgrades due to launch in September 2011.

Genius.com announced its international expansion with a new UK office. Mark Donkin will lead the office as Managing Director to further grow Genius' global presence and better serve customers in the UK. Mark has over a decade of experience in the software industry.

Genius.com Incorporated announced a new ecommerce store and upgraded self-help center to further simplify how marketers can create automated marketing systems to fit their unique business needs in the future. With the online store, users can upgrade their Genius accounts to meet growing email marketing and demand generation needs. With the same ease as signing up for a free account, next stage companies can simply swipe a credit card and select the package that works best for their unique marketing needs without dealing with a complex sales process. Furthermore, the company has upgraded the Genius Self-help center, fully automating the entire help experience with customized FAQs, videos, screenshots, tutorials and demos giving users the help they need with a click of the mouse. From first-time users who need guidance on building an initial email list to more advanced users looking to update lead forms, the system provides clear, step-by-step guided instruction.