thePlatform Inc. and Tremor Media Inc. have partnered to introduce a new set of comprehensive advertising management features for online video as part of thePlatform's media publishing system. The new Acudeo ad policy and management tools are designed to help publishers increase their advertising revenue, while decreasing the complexity of managing a vast ecosystem of advertising partners. With thePlatform's newly integrated Acudeo ad policies, companies with premium online video sites can now manage advertising policies, patterns, formats, and delivery in a single, easy-to-use interface. The new features will serve established companies seeking to integrate multiple advertising networks, or companies building new video sites that want a high-degree of flexibility and adaptability. The new features offer a comprehensive menu of advertising policy management benefits, including the ability to: manage and prioritize advertising sources: Companies can integrate and optimize the performance of multiple ad networks in order to find the right mix that maximizes advertising revenue. Companies can also set up failover policies to ensure uninterrupted ad delivery. Set advertising patterns: Publishers can set the use of pre-roll, mid-roll, and post-roll ads, and add overlays, companions, and display banners. Ad timing can use chapter points in long-form videos or run ads before a variable number of short-form video plays. Control ad formats and ad playback: Ad operation teams can set IAB-compliant in-stream and overlay formats, define playback policies, and sync companion banner ads with ad streams.

thePlatform Inc. introduced a new video Ingest Service as part of the company's media publishing system (mps). Developed specifically to address the challenges of companies with large or dynamic video libraries, thePlatform's new Ingest Service reduces the costs and complexity of publishing video online. This effort builds on similar cost-saving initiatives for small and mid-sized media companies through its new content delivery network (CDN) and storage services, which thePlatform introduced earlier this year. The new Ingest Service gives customers an easy, versatile and automatic means to move video and metadata online and into thePlatform's media publishing system (mps). The service addresses what thePlatform has found to be the three key criteria necessary to serve large media companies with best-in-class video ingest system capabilities. These include: 1) the ability to replace manual processes with an automatic means to upload new online video libraries; 2) constant monitoring of video files via 'Watch Folders,' which enable video to be ingested from files placed in an FTP folder, and/or a Feed Reader, which enables Media RSS to automatically ingest content; and 3) the use of ingest adaptors that convert various proprietary metadata formats into the industry standard, Media RSS. Each of these capabilities is a part of thePlatform's new service.

thePlatform Inc. announced an agreement with 4Kids Entertainment to manage the publication and delivery of online video to the 4Kids Entertainment portal, www.4Kids.TV and the new video programming portal www.4kidsTV.com. thePlatform publishes video, and other media, to PCs, mobile devices, and TV. Media companies use thePlatform's media publishing system (mps) as their open, central hub for managing, monetizing and syndicating billions of professionally produced online video views annually.