August 20, 2014 11:43 AM ET


Company Overview of Vertis Inc.

Company Overview

Vertis Inc. provides print advertising and direct marketing solutions to retail and consumer services companies in the United States. The company offers advertising inserts, direct mail, premedia, marketing, newspaper special sections, POP, marketing collateral, online interactive, and multimedia services. The company also provides advisory, creative, photography and image creation, color engineering and proofing, managed, packaging premedia and structural design, and technology services. The company serves retail, grocery, pharmacy, home furnishings, specialty retail, department and discount stores, catalog retail, home electronics, consumer services, telecom, entertainment, financial servi...

250 West Pratt Street

Suite 1800

Baltimore, MD 21201

United States

Founded in 1993





Key Executives for Vertis Inc.

Chief Executive Officer and President
Age: 51
President of Premedia & Technology Groups and Chief Operating Officer of Premedia and Technology Groups
Age: 53
Vice President
Senior Vice President and General Manager of Media
Age: 61
Executive Vice President of Sales & Marketing
Compensation as of Fiscal Year 2014.

Vertis Inc. Key Developments

Vertis Communications to Close Dallas Facility, Lay Off 27 People

Vertis Communications is closing a Dallas facility and laying off 27 people. The layoffs are expected to happen April 1, 2013.

Vertis Inc. Announces Printing Plant Shut Down in Fort Erie, Ontario

Vertis Inc. announced a large printing plant owned by the company has been shut down in Fort Erie, Ontario, leaving the staff without jobs or compensation. About 100 members of Communications, Energy and Paperworkers Union (CEP) Local 425G in the Niagara region have just learned of the closure and are facing the company's refusal to pay out termination and severance, required under Canadian law.

Vertis Inc. and Crosscap Announce Strategic Partnership to Deliver Enhanced Program Management and Delivery Solutions to Retail Clients

Vertis Inc. and CrossCap announced a new strategic partnership that will allow Vertis' retail clients to even more effectively plan, execute and analyze campaigns. Under the terms of the agreement, Vertis Inc. will be the first print partner to seamlessly integrate its existing production capabilities with CrossCap's program management and delivery software to optimize marketing solutions for individual client stores. Specifically, the combined Vertis-CrossCap platform will be able to achieve the following key benefits on behalf of Vertis clients: Build and maintain a detailed database of individual stores' marketing opportunities and the corresponding program elements. Produce store-specific kits that eliminate extra items and thus reduce overall distribution costs. Automatically generate packing lists that increase kitting efficiency and reduce manual errors by specifying the exact quantities of each item and incorporating graphic details. Ensure on-time delivery by tracking kits throughout the distribution process.

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