August 31, 2014 4:18 AM ET

Electronic Equipment, Instruments and Components

Company Overview of SMARTRAC N.V.

Company Overview

SMARTRAC N.V. develops, manufactures, and supplies radio frequency identification (RFID) and NFC transponders and inlays primarily in Europe, Asia, North America, and Latin America. The transponder is an electronic device with an integrated contactless chip and an antenna for contactless identification. The company’s Security segment manufactures and sells RFID transponders carrying microchips with high security features, such as data encryption, controlled data access, and mutual authentication, for use in applications, including e-passports, e-national ID cards, electronic driver’s licenses and electronic visa documents, e-health cards, e-social security cards, and e-permanent resident car...

Strawinskylaan 851

Amsterdam,  1077 XX


Founded in 2000

3,587 Employees


31 20 305 0150


31 20 305 0155

Key Executives for SMARTRAC N.V.

Chairman of Management Board and Chief Executive Officer
Co-Founder and Vice Chairman of Supervisory Board
Age: 52
Group Chief Financial Officer and Member of Management Board
Age: 42
Group Chief Operations Officer and Member of Management Board
Age: 41
Compensation as of Fiscal Year 2014.

SMARTRAC N.V. Key Developments

SMARTRAC N.V., Annual General Meeting, Jun 25, 2014

SMARTRAC N.V., Annual General Meeting, Jun 25, 2014., at 16:00 Central European Standard Time. Location: NautaDutilh N.V. at the WTC Amsterdam.

SMARTRAC Enters Strategic Partnership with Hanmi IT

SMARTRAC has announced its co-operation with Hanmi IT. SMARTRAC and the IT division of Hanmi Pharmaceutical will jointly develop and market RFID tags and inlays for pharmaceutical and medical businesses throughout the world. The co-operation will kick off with the Korean government narcotics' monitoring project, where customized RFID inlays will be used to track small vials and ampules. Pharmaceutical and medical goods belong to the most sensitive and supervised product groups worldwide. Governments progressively require enterprises to serialize products to meet the requirements of upcoming legislations for track and trace and provide visibility into the movement of medications.

Smartrac Introduces New NTAG213 NFC Tags Offering Features Like NFC Forum N-Mark Compatibility and UID Mirror Functionality

SMARTRAC is launching its new NTAG213 product line: BullsEye, Midas and Circus NTAG213 NFC tags come with 144 bytes user memory with password protection, are compatible with NFC Forum Type 2 Tags and ISO/IEC14443 Type A standards and offer UID mirror functionality. Moreover, BullsEye tags come with etched NFC Forum N-Mark. Sharing their memory structure and feature set, SMARTRAC's new NTAG213 products will replace the highly successful NTAG203 product range. The industry's best-known all-purpose NFC tag, the SMARTRAC BullsEye, and its close relatives Midas and Circus are now available with the new NXP NTAG213 chip equipped with 144 bytes user memory with password protection. The new chip also features unique ID (UID) mirror functionality, which enables the IC's serial number to be mirrored as part of its encoded URL address. Thus, from an application perspective, every tag can be identified as unique without requiring that users encode tags with variable numbers. As a world premiere, SMARTRAC's BullsEye NTAG213 all purpose NFC tag comes with an etched NFC Forum N-Mark in the tag's center. This feature simplifies the use of the product as it can be placed directly on top of the printed materials providing easy recognition. Due to their smaller foot Midas and Circus NTAG213 NFC tags are characterized by superior performance - compared to other tags of the same size - but do not carry the N-Mark logo. Circus' antenna has been reduced to 20mm in diameter retaining the performance of its 23mm predecessor. Midas is SMARTRAC's smallest NFC inlay for electronics market carrying the new NXP NTAG213 chip's full feature set. All products of the new NTAG213 product line are available in sampling volumes as of now. Volume deliveries will start in March 2014.

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