Company Overview of Cartera Commerce, Inc.
Cartera Commerce, Inc. provides card-linked marketing solutions that increase revenue and customer loyalty for merchants, banks, card issuers, and loyalty programs. The company offers OfferLink, a card-linked advertising network that links offers to consumers’ rewards accounts and payment cards, market it through rewards shopping sites and emails. It also provides card-linked offer platform that connects customers to online and in-store merchants to build consumer engagement, maximize card spend, and create new revenue streams for banks, card issuers, and loyalty programs. The company delivers its solutions via various digital marketing channels, including Websites, online banking, email, mo...
One Cranberry Hill
Lexington, MA 02421
Founded in 2005
Key Executives for Cartera Commerce, Inc.
Compensation as of Fiscal Year 2012.
Cartera Commerce, Inc. Key Developments
Cartera Commerce, Inc. Appoints Brian Michon as Chief Technology Officer
Feb 21 13
Cartera Commerce, Inc. announced the appointment of Brian Michon as chief technology officer. In this new role, Michon will utilize his extensive product development expertise, as well as his deep knowledge of the small business and digital media markets, to drive Cartera's card-linked offer (CLO) technology strategy and lead the company's first-class development, operations and solution delivery teams.
Cartera Commerce Appoints Clare Robinson as Senior Vice President of Consumer Marketing
May 23 12
Cartera Commerce, Inc. announced the appointment of Clare Robinson as Senior Vice President of Consumer Marketing. Robinson will leverage her extensive experience in strategic marketing and operations to lead Cartera's marketing services team and expand its best-in-class suite of marketing capabilities. Robinson spent most of her career at Digitas as Executive Vice President and Relationship Manager. Prior to joining Cartera, Robinson was Senior Vice President at Communispace.
Cartera Commerce, Inc. Introduces OfferLink(SM) Local
Mar 27 12
Cartera Commerce, Inc. introduced OfferLink(SM) Local, a performance marketing solution for local merchants that drives new and repeat sales with offers linked to consumers' favorite payment cards and rewards programs. Unlike other local deals that require merchants to fund exorbitant discounts and change point-of-sale systems, OfferLink Local enables merchants to market offers to millions of incentivized consumers that automatically deliver rewards in currencies they care about miles, points or cashback simply by using a linked credit or debit card. After highly successful pilot programs with merchant ROIs of up to 600%, Cartera is now rolling out OfferLink to local merchants across the country including the Boston, Chicago, Dallas/Fort Worth, Los Angeles, New York City and Philadelphia markets. OfferLink is a sustainable, performance marketing solution that helps local merchants get new customers, reward their best customers, and increase basket size every month. Unlike daily deals and other forms of local coupons, OfferLink provides merchants with measurable results and ROI reporting.
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June 5, 2012