SC Johnson Ltd. reached an agreement on two lawsuits regarding use of its Greenlist logo on US Windex products. The company will stop using the logo in its current form on Windex products, and the parties have agreed to an undisclosed settlement. The suits were brought in federal court by Wayne Koh in California and by Howard Petlack in Wisconsin. SC Johnson's use of the Greenlist logo was intended to signify that the Windex products had achieved the highest internal ratings according to the company's patented Greenlist process. The plaintiffs claimed it was not clear Greenlist was an internally developed process rather than that of a third party and that the logo implied the products included environmentally friendly ingredients. The company continues to believe that the Greenlist label met all applicable standards and regulations, and the company's intention was in no way to mislead consumers. Additionally, while the company disagreed with the plaintiffs' claim about the impression created by the logo, the Windex products did in fact meet the company's highest internal standards and the product ingredients are not harmful to the environment.

SC Johnson Ltd. has launched the Windex Mini, a concentrated refill pouch that uses 90% less plastic packaging than a traditional 26 fluid ounce trigger bottle. Concentrates use less packaging, decrease shipping impacts and reduce waste that ends up in nation's landfills. Yet sales data shows US consumers prefer not to refill their household cleaning bottles. This means stores won't stock concentrates and companies hesitate to create them. With this test, SC Johnson wants to understand how to motivate consumers and retailers to consider trading up from traditional cleaning methods to a greener choice.