Dow Jones & Company Inc. announced the newest release of Dow Jones Companies & Executives, now available, is designed to help B2B sales and marketing teams take advantage of social selling opportunities to drive sales activity. It signals an end to cold calling with tools that automatically identify reasons to call companies and easily connect to prospects with a real need. Using unique technology, Dow Jones Companies & Executives Sales keeps sales pipelines filled by seeking out triggers, or events that signal opportunity within a specific industry. These triggers deliver sales and marketing people a steady stream of fresh, warm leads for companies that might be ready to buy. Triggers such as management moves, product launches and other significant events are sent via email, helping sales people quickly prioritize their best opportunities. Once a sales professional receives a lead, Dow Jones Companies & Executives Sales uses patented connection technologies to tap into their social networks to identify warm introductions to target organizations, helping to shorten the sales cycle. Utilizing the power of 'who you know,' Dow Jones has created a comprehensive mapping of key executives based on their work histories. When coupled with contacts listed in an organization's in-house email such as Microsoft® Outlook® or opt-in social networks including LinkedIn, this mapping can provide a rich path of connections to influential decision makers. The relationship maps highlight connections of varying degrees of separation, from a mutual contact to a third degree relationship. Unlike other sales intelligence tools, Dow Jones Companies & Executives Sales is simple to use and helps sales forces target warm leads and close deals faster than ever before. The product will be available both as a web application and as a series of widgets for integration into the workflow of Salesforce.com and other CRM systems, and sales portals to drive lead flow, call preparation, territory management and sales management tasks. Additional functionality of Dow Jones Companies & Executives Sales includes the ability to: create precise target lists by using the extensive company and executive database; nurture profitable customer relationships by using news and insight to understand customers' business challenges and engage in more meaningful conversations; manage potential risks with breaking news alerts focused on customers and prospects; and implement proactive territory management to improve performance of every sales task.

Dow Jones Media Relations Manager is now available from Dow Jones & Company. The new tool simplifies media relations tasks to save time, increase productivity and generate better results from media outreach. The offering links Dow Jones's vast global collection of traditional and social media coverage with journalist, broadcast and blogger contact information, profiles, beat and pitch data. With this new tool, communications professionals are better able to identify who will be most interested in their story and how best to contact and pitch to them. Communications professionals can locate the right journalist or blogger to pitch based on the actual words and topics they're currently writing about rather than just their beat topic. They can also seamlessly view analysis of what that journalist or blogger is covering, including companies, industries, subjects and executives as well as the keywords they are most frequently using in their articles or posts.

Dow Jones & Company Inc. announced plans to launch The Wall Street Journal Professional Edition, a premium business news service that delivers customized news feeds and alerts directly to subscribers' desktops and mobile devices. The service offers news scoops, the latest in industry-specific breaking news and immediate analysis of customers' industry sectors from Dow Jones Newswires, The Wall Street Journal and the rich collection of 17,000 global business and news sources of Dow Jones Factiva. Available in a simple, personalized user interface, The Wall Street Professional Edition combines news and analysis from Dow Jones and The Wall Street Journal with Dow Jones Factiva's powerful search, alerting and monitoring features and content archive, providing an unmatched resource for business subscribers to stay on top of the day's news while also monitoring focused and personalized in-depth news and information about the industries affecting their business. Dow Jones is making The Wall Street Journal Professional Edition available exclusively to enterprise customers in November with broader availability scheduled for January 2010.