Batteries Plus, LLC and Duracell announced a partnership that makes Batteries Plus the only retail licensee of the Duracell Procell brand. The multi-year agreement will allow the retailer to use the Duracell Procell brand for the sale of select light bulbs and batteries. Initial launch categories expected to roll-out to Batteries Plus stores in the fourth quarter of 2012 include automobile batteries (SLI), CFL light bulbs (pin based, spiral and covered), Fluorescent Tubes (T8 lamps), and LED light bulbs. Future expansion into other product categories is expected in 2013 and beyond.

Duracell International Inc. announced the launch of Duralock with Power Preserve(TM) Technology. Set for retail distribution starting this summer, Duracell batteries with the Duralock Power Preserve Technology are guaranteed to stay powered for up to 10 years in storage. Duracell's new Duralock with Power Preserve(TM) Technology batteries guarantee power for up to 10 years in storage - the brand's biggest news since CopperTop. Duracell with Duralock will be packaged with a 'good until' date and be recognizable by the new Duralock ring, providing consumers with instant recognition and the comfort of knowing that Duracell batteries left sitting in a drawer will still work when they are needed most. Whether it's a CopperTop, an Ultra Power, or a Rechargable battery, Duracell's Duralock technology means that there's a battery best suited for every lifestyle. The entire portfolio of Duracell batteries including Ultra (AA/AAA), CopperTop (AA/AAA/C/D/9V), Rechargeable (AA/AAA), Hearing Aid and Coin Button cells will carry a Duralock Power Preserve guarantee.

Duracell International Inc. and Dane-Elec Memory SA have come together to launch the ultra-compact DURACELL Small USB key for all storage and data transfer needs. A reliable partnership providing durable solutions The DURACELL Small USB key is the ideal micro Flash solution for storing multiple files for daily life: HD images, work documents and other multimedia files. This micro USB key is the result of the renewed partnership between Dane-Elec Memory SA and Duracell International Inc. A micro format to economies energy Extremely practical thanks to its slide function and boasting a discreet, shiny dark metal finish, the DURACELL Small USB key is perfectly suited to hook on to a key chain. The DURACELL Small USB key is characterized predominantly by its clean, sleek design and micro-sized dimensions. Its reduced packaging reflects DURACELL's commitment to sustainable development and protection of the environment, which has existed for decades. The DURACELL Small USB key offers a five-year guarantee and is available from Dane-Elec's distribution network at the RRP of 6.99 4GB /9.99 8GB /17.99 16GB /34.99 32GB.