October 25, 2014 12:16 AM ET

Internet Software and Services

Company Overview of SOASTA, Inc.

Company Overview

SOASTA, Inc. provides Web application test and performance management services to companies doing business on the Web. It offers CloudTest platform that provides a set of components and access options, which enable teams to execute performance testing of Web and mobile applications from inside the lab through to live production; CloudTest Analytics Dashboard that automatically correlates data streams from a distributed load test into a single test result on a synchronized time-line; mPulse, a real user monitoring solution that allows users to measure the business impact of end user performance; and CloudTest Mobile, a testing platform that delivers complete performance and functional test au...

444 Castro Street

Sixth Floor

Mountain View, CA 94041

United States

Founded in 2006

Phone:

650-210-4711

Fax:

650-210-4957

Key Executives for SOASTA, Inc.

Chief Executive Officer
Age: 55
Founder and Executive Chairman
Age: 63
Founder and Vice President of Marketing
Chief Financial Officer
Age: 42
Senior Vice President of Delivery
Compensation as of Fiscal Year 2014.

SOASTA, Inc. Key Developments

SOASTA Expands Leadership with Modern Enterprise Testing Capabilities

SOASTA announced the latest release of its testing platform that includes new capabilities for mobile and web testing that remain unaddressed by legacy tools from Hewlett Packard (HP), IBM and Microsoft. SOASTA's customers have chosen SOASTA to meet their modern requirements, including: responsive mobile design for performance-optimized asynchronous mobile and web applications, open source development tools often popular with emerging companies and agile engineering teams, direct to database test approaches that assure data silos are optimized at any scale, private clouds for lab testing in enterprise datacenters and centers of excellence for internal testing teams, cross platform mobile app development requiring precise, real device access for continuous functional and performance testing, agile test management where local and global collaboration requires shared dashboards and user management.

SOASTA Appoints Gamiel Gran as Chief Strategy Officer

SOASTA announced the appointment of Gamiel Gran as Chief Strategy Officer, effective immediately. A recognized leader with over 20 years of experience in operational roles leading business and corporate development, Gran will report directly to SOASTA CEO Tom Lounibos, and will drive the company's corporate development, and strategic relationships including OEM and VAR activities. Prior to joining SOASTA, Gran was a partner at Sierra Ventures, where he expanded the performance of the overall portfolio in support of early market adoption for Sierra Venture's investments.

OASTA Announces Updates to its Real User Monitoring Solution, mPulse

SOASTA announced updates to its Real User Monitoring (RUM) solution, mPulse. With the unique ability to collect and analyze every byte of real user data in real-time, mPulse is the only solution that allows users to measure the business impact of end user performance accurately, and perform What If analysis to determine which areas to focus on for the best ROI. The company's mPulse captures and analyzes 100% of end user performance data from native OS and Android apps to any web and mobile browsers so operations and business personnel have real-time visibility into critical metrics, such as conversion rates and transaction values, in direct relation to user performance measurements. Now, with advancements in company's big data analytics, users can accurately predict how changes in specific performance metrics per page, geography, user type, mobile app or browser will directly affect bounce and conversion rates and direct revenue. With What If analysis, teams can make data-supported business decisions. Not only can they react instantly as performance issues occur, they can adjust to avoid issues in the future. Before company, monitoring was entirely reactive, alerting teams to what already happened, not what will happen. Other real user monitoring approaches fall short of collecting all of the performance data and resort to data sampling and aggregate reporting. This is risky and inaccurate because it results in blind spots and confounding factors. The company's mPulse works by using small JavaScript tags on websites and touch metrics in mobile apps to fire beacons when end users interact with apps. This real user data up to billions of beacons per day is collected over short or long periods of time to create stunning visual reports about real-time user experiences. Business and performance metrics can be easily configured in the mPulse interface for easy tracking. Other new capabilities with the latest mPulse release include: Updated mPulse iOS Support: Define TouchMetrics and TouchTimers by simply touching the relevant elements in the app to get real-time, up to the second, data from all of real users. FlipBook: New dashboard mode allows customers to view multiple dashboards in a flipbook UI. New Dimensions: Slice and dice data in new ways, such as by browser family, OS family, device, carrier, ISP & version.

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