December 22, 2014 12:07 PM ET

Internet Software and Services

Company Overview of Turn Inc.

Company Overview

Turn Inc. provides real-time marketing applications for various brands, agencies, and trading desks worldwide. It offers Turn Audience Suite, an enterprise data management and audience planning platform for data centralization and activation, audience design and distribution, loyalty creation, and accurate attribution; and Campaign Suite, a digital media execution platform for brand engagement, cross-channel marketing, and digital prospecting and conquesting, as well as reach, frequency, and price forecasting. The company also provides DataMine Analytics, a data exploration, discovery, and warehousing solution for custom data-driven insights that build marketing strategies. Turn Inc. was fou...

835 Main Street

Redwood City, CA 94063

United States

Founded in 2004

Phone:

650-353-4399

Fax:

650-556-1955

Key Executives for Turn Inc.

Chief Executive officer
Co-Founder and Chairman
Age: 56
Co-Founder and Executive Vice President of Product & Technology
Chief Financial Officer
Chief Privacy Officer
Compensation as of Fiscal Year 2014.

Turn Inc. Key Developments

Marketo and Turn Partner to Help Marketers Build Lifelong Customer Relationships

Marketo and Turn will bridge the gap between anonymous advertising and marketing automation to help brands identify and find new consumers and build durable, lifelong relationships with those consumers. Most marketing departments are structured so that one team manages the advertising budget and acquires new consumers via paid channels while a separate team manages the marketing budget and engages consumers via owned and earned channels. These silos often lead to an inconsistent experience for the consumer as well as inefficiencies in advertising spend. In order to promote loyalty and influence purchase decisions throughout the relationship. Turn's platform allows marketers to identify the consumers they want to reach and execute media campaigns through display, mobile, video and TV. Marketo's customer engagement platform helps marketers build long term relationships with consumers by orchestrating personalized experiences across email, website, mobile and social. Together, these open platforms share data to help marketers deliver relevant, timely experiences at scale. Marketers can also increase their return on advertising spend (ROAS) by targeting the best consumers and then converting them to lifelong customers through deep, continuous interactions.

Millennial Media Announces Partnership with Turn Inc

Millennial Media Inc. has announced a partnership with Turn Inc. to enable Turn customers to integrate a strategic mobile channel by purchasing inventory available on the Millennial Media Exchange, or MMX.

Turn Appoints Stan Meresman and Becky Saeger to Board of Directors

Turn announced the appointment of Stan Meresman and Becky Saeger to its board of directors. Meresman is a board member at public companies LinkedIn and Zynga and at private companies ModCloth and HyTrust. Saeger is currently on the board of E TRADE and advises several other companies.

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Recent Private Companies Transactions

Type
Date
Target
Private Placement
December 30, 2013
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