July 24, 2014 2:28 AM ET

Software

Company Overview of Turn Inc.

Company Overview

Turn Inc. provides data and media management platform technologies to Fortune 500 brands and advertising agencies. It offers Turn Audience Platform, a data management platform to centralize offline and online marketing data, discover the right audiences for their brands, and plan intelligently across all media channels and devices; Audience Insights, a customer research and analytics tool for deriving data insights; Turn Campaign Suite, a digital media execution platform for video, mobile, social, and display advertising; and DataMine Analytics, a data exploration, discovery, and warehousing solution for marketers. The company also provides Turn Media Platform that allows centralized managem...

835 Main Street

Redwood City, CA 94063

United States

Founded in 2004

Phone:

650-353-4399

Fax:

650-556-1955

Key Executives for Turn Inc.

Chief Executive officer
Co-Founder and Executive Vice President of Product & Technology
Chief Financial Officer
Managing Director of EU
Senior Vice President of Product Management
Compensation as of Fiscal Year 2014.

Turn Inc. Key Developments

Millennial Media Announces Partnership with Turn Inc

Millennial Media Inc. has announced a partnership with Turn Inc. to enable Turn customers to integrate a strategic mobile channel by purchasing inventory available on the Millennial Media Exchange, or MMX.

Turn Appoints Stan Meresman and Becky Saeger to Board of Directors

Turn announced the appointment of Stan Meresman and Becky Saeger to its board of directors. Meresman is a board member at public companies LinkedIn and Zynga and at private companies ModCloth and HyTrust. Saeger is currently on the board of E TRADE and advises several other companies.

Turn Announces Major Upgrades to Help Marketers Access Data-Driven Insights with Greater Speed and Simplicity

Turn announced major upgrades designed to help marketers access data-driven insights with greater speed and simplicity. Launched at the Turn Live Summit, these enhancements include new APIs to enable marketers to activate data for targeting and analytics faster than ever. New platform upgrades unveiled include Audience Insights, a customer research and analytics tool, and other reporting and analytics upgrades to improve the speed and ease of deriving data insights. At the event, Turn announced the availability of three new APIs -- Data Contract & Taxonomy, Campaign Metadata and Campaign Metrics -- designed to help load data faster, manage campaigns in bulk and automate performance-metric gathering. These APIs provide programmatic control over data ingestion; with the ability to manage metadata around data contracts, rate schedules, permissions and taxonomies via API, clients can activate data within seconds instead of days. This is the first in a series of API releases intended to encourage innovation around specific use cases of the Turn platform, with more to become available throughout 2014. eXelate and Datalogix, two of the data providers, were announced as launch partners for the Data Contract & Taxonomy API. Turn also announced updates to the Turn Platform, including: Improved data visualization for consumer insights. Audience Insights, a powerful research and analytics tool, provides marketers with a profile of consumers as they interact with campaigns and websites. The tool validates that campaigns are reaching the right customer targets and driving web traffic and enables analysis of the impact of media on converters. Audience Insights helps marketers understand what the best customers look like, in order to optimize campaigns against these insights; Faster and simpler access to data insights. Improvements to DataMine Analytics leverage Turn's deep industry expertise to simplify the process of extracting insights from marketers' data. Through a predefined analytics template, marketers can create customized reports querying their data without needing to employ query language; and Enhancements to mobile data ingestion, targeting and reporting. Audience Suite now allows marketers to collect rich first-party data in the mobile app ecosystem (for example, tracking in-app purchases) and ingest the data in real-time to immediately inform campaign decisions. Marketers can also track third-party in-app media, providing complete visibility for accurate reporting of digital buys in the mobile channel. Turn provides three real-time marketing applications: Audience Suite, an enterprise data management and audience planning platform; Campaign Suite, a digital media execution platform for video, mobile, social, and display advertising; and DataMine Analytics, a data exploration, discovery and warehousing solution purpose-built for marketers. Turn works with the world's top brands, agencies and trading desks, including Accuen, Aegis, AMNET, Chrysler, Experian, Foursquare, Kimberly-Clark, Kraft, Microsoft, OMD, StubHub, Thomas Cook, Toyota, Travelers, Verizon, VivaKi and Zales.

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