Internet Software and Services
Company Overview of Vitrue, Inc.
Vitrue, Inc. provides social marketing publishing technology that enables businesses to manage, message, and moderate their presence on social networks. The company operates Vitrue Social Relationship Management (SRM), a Software-as-a-Service platform that enables brands, agencies, and marketers to scale across multiple social networks, such as Facebook, Twitter, YouTube, other emerging networks, and mobile applications; target global to local; and publish content that engages fans and drives leads. Its SRM platform also provides clients with access to deep analytics, industry insights and best practices, product training options, and customer service. The company’s SRM platform comprises VI...
101 Marietta Street
Atlanta, GA 30303
Founded in 2006
Key Executives for Vitrue, Inc.
Founder and Chief Executive Officer
Secretary and General Counsel
Compensation as of Fiscal Year 2013.
Vitrue, Inc. Key Developments
Vitrue & NBC Sports Group Expand Partnership
May 8 12
Vitrue, Inc. announced it has expanded its current partnership with the NBC Sports Group to now serve as the social media management platform of choice for all NBC Sports' properties. In the expanded partnership, The company’s Vitrue Social Relationship Management (SRM) platform will now manage the social media presences for NBC Olympics, NBC Sports, Sunday Night Football, NHL on NBC, and Golf Channel, among others. Previously, the Vitrue SRM managed social presences for NBC Sports events.
Vitrue, Inc. Presents at Jefferies 2012 Global Technology, Internet, Media & Telecom Conference, May-08-2012 01:00 PM
Apr 24 12
Vitrue, Inc. Presents at Jefferies 2012 Global Technology, Internet, Media & Telecom Conference, May-08-2012 01:00 PM. Venue: Westin Hotel, 270 West 43rd Street, New York, New York, United States. Speakers: Reggie Bradford, Founder and Chief Executive Officer.
Vitrue, Inc. Launches Instagram Tab Module for Brands on Facebook
Mar 23 12
Vitrue, Inc. announced the release of the first new Instagram Tab module as part of its Vitrue Social Relationship Management (SRM) platform, providing marketers with the ability to seamlessly integrate Instagram photos within Facebook Pages. Vitrue's Instagram Tab module is embedded within a brand's Facebook Page and automatically pulls Instagram content -- pre-defined by the brand -- into a Tab view. The Tab view is presented in a consumer-friendly layout and incorporates the 'like,' 'comment,' and 'share' functionalities, resulting in content being instantly shared across the Facebook environment. Additionally, Vitrue will include a 'voting' function within the module, enabling brands to conduct contests through Instagram photos on their Page.
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