July 13, 2014 9:03 AM ET

Internet Software and Services

Company Overview of eXperticity, Inc.

Company Overview

eXperticity, Inc. connects a community of influential products experts with brands, retailers, and consumers to improve sales and customer experiences. It offers SaaS and performance-based products, which enable brands and retailers to educate, deliver incentives, and foster first-hand product experience to credible and category-specific experts, as well as collect important insights and analyze their effectiveness. The company’s products and services help consumer product experts to deliver solutions for brands, retailers, and consumers. eXperticity, Inc. has a strategic partnership with Lifeboat Events. The company was formerly known as SwarmBuilder, Inc. and changed its name to eXperticit...

224 South 200 West

Suite 250

Salt Lake City, UT 84101

United States

Founded in 2004





Key Executives for eXperticity, Inc.

Chief Executive Officer
Age: 49
Founder and Chief Marketing Officer
Director of Operations
Director of Technology
Director of Specialty Retail Sales
Compensation as of Fiscal Year 2014.

eXperticity, Inc. Key Developments

Lucchese Chooses Experticity to Enhance Product Expertise and Reinforce Brand Messaging Among Retail Sales Associates

Experticity has been chosen by Lucchese to elevate associates' expertise on the brand's rich history and craftsmanship. Experticity will create a gamified experience on its web-based 3point5.com training platform to build knowledge of Lucchese's shoes, handbags and leather accessories while also identifying and encouraging the brand's most active advocates on the sales floor. Experticity's 3point5.com platform currently allows more than 625 brands and more than 70,000 retailers help retail associates gain expertise on the brands they sell. Companies like Lucchese trust Experticity to deliver the product information sales associates need to bring expertise back to the retail-buying experience and create better quality, more helpful conversations on the sales floor.

Garmin International Inc. Accelerates Product Expertise Among Sales Associates with Experticity, Inc

Experticity, Inc. announced that Garmin International Inc. has selected Experticity's 3point5.com platform to enhance its training strategy, creating more knowledgeable product experts in retail stores throughout the country. Garmin has created interactive training videos for its outdoor and fitness markets in order to give the retail associate expanded knowledge of the product features and benefits, creating an exceptional buying experience for consumers. Prior to its partnership with Experticity, Garmin relied solely on regional trainers that call on individual stores to train the retail personnel during scheduled visits. Garmin now enhances its existing program with 3point5 training modules. Companies like Garmin trust Experticity to deliver the product information that sales associates need to bring expertise back to the retail buying experience.

Justin Brands, Inc. Partners with Experticity, Inc. to Elevate Sales Associate Expertise

Experticity, Inc. announced it was chosen by Justin Brands, Inc. The partnership will provide sales associates with knowledge on the company's five brands and their unique features, while emphasizing Justin Brand's commitment to heritage, authenticity, value, and quality. Experticity will create online and operational sales trainings for Justin's five brands: Justin Boot Company, Tony Lama Company, Justin Original Workboots, Nocona Boot Company and Chippewa Boot Company. The training will focus on Justin Brands' technologies, such as its J-Flex Comfort System, Justin's Foot Stabilization insert technology, and Grip-On-Demand technology, as well as its waterproof and seam seal construction.

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