Media Storm, LLC announced a partnership with Videology, Inc. to offer its clients holistic television and video planning strategies across screens. Videology's TV Amplifier enables advertisers to seamlessly access and utilize Nielsen's online audience segments/TV viewing data through its ad-decisioning platform. This allows television advertisers to proactively manage reach, frequency, efficiency and effectiveness across TV, online and mobile ad placements. Depending on campaign objectives, Videology's product offers television advertisers several different benefits and uses, including: Ability to create custom segments based on specific television programs or television ads viewed, enabling marketers to target similar viewers across devices. Option to extend a television campaign with supplementary, interactive components. Ability to determine cross-device duplicated and unduplicated reach with greater accuracy.

Media Storm, LLC announced the addition of industry veteran, John F. Collins to its executive team. Mr. Collins brings more than three decades of media and technology expertise to his role as managing director for broadcast and iTV at Media Storm. Prior to joining Media Storm, Collins was one of the original team members of Canoe Ventures, LLC.

Media Storm, LLC has appointed Frank Connolly as the firm's first Chief Financial Officer. The company is seeking acquisitions. "In the long-term, he will focus on navigating the agency as we prepare for more expansion as well as potential acquisitions," Media Storm co-founder and managing partner Tim Williams said.