Media
Company Overview of Grey Global Group Inc.
Company Overview
Grey Global Group Inc. provides advertising services. It services include public relations, media, activation, health and wellness, planning, entertainment, social marketing, Hispanic, and advertising. The company serves customers in the Asia Pacific, Europe, the Middle East, Africa, North America, and Latin America. Grey Global Group Inc. was formerly known as Grey Advertising Inc. and changed its name to Grey Global Group Inc. in 2000. The company was founded in 1917 and is headquartered in New York, New York. As of 03/07/2005, Grey Global Group Inc. operates as a subsidiary of WPP plc.
200 Fifth Avenue
New York, NY 10010-3372
United States
Founded in 1917
Key Executives for Grey Global Group Inc.
Grey Global Group Inc. Key Developments
Grey Global Group Inc. is looking for acquisition opportunities in Korea. Grey Global plans to acquire a local advertising or digital marketing firm within 2013. "We are looking for a company that provides full digital services to clients in Korea and can share the same culture and vision with us", said Nirvik Singh, Chief Executive Officer of Grey Global Group Asia Pacific in an interview with The Korea Herald.
Grey Group announced its new partnership with Nadec Foods. The company will be responsible for all Nadec's marketing and advertising needs for 2013 effective immediately.
Grey Group has kicked off 2013 with a big bang having been newly appointed by Ferrero. Grey won the competitive pitch for Ferrero's full Kinder line (Kinder Chocolate, Kinder Joy, Kinder Country, Kinder Bueno, Kinder Schoko-Bons) and Pralines range (Ferrero Rocher and Raffaello). Effective immediately, Grey Dubai will be collaborating with Ferrero's team in supporting the strategy and will have full responsibility on developing creative, consumer promotions, brand activations in addition to the digital and social media platforms, for both Ferrero brands.
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