November 23, 2014 8:38 AM ET

Food and Staples Retailing

Company Overview of Duane Reade Holdings, Inc.

Company Overview

Duane Reade Holdings, Inc. owns and operates a chain of drugstores in commercial and residential neighborhoods in New York. It offers vitamins, nutritional products, cosmetics, greeting cards, and photo processing services. Duane Reade Holdings, Inc. was formerly known as Rex Corner Holdings, Inc. The company was founded in 1960 and is headquartered in New York, New York. As of April 9, 2010, Duane Reade Holdings, Inc. operates as a subsidiary of Walgreen Co.

40 Wall Street

Floor 22

New York, NY 10005-1340

United States

Founded in 1960

7,000 Employees

Phone:

212-273-5700

Fax:

212-244-6527

Key Executives for Duane Reade Holdings, Inc.

Chairman and Chief Executive Officer
Age: 59
Chief Financial Officer
Age: 64
Senior Vice President
Age: 59
Senior Vice President of Store Operations
Age: 63
Senior Vice President of Supply Chain
Age: 50
Compensation as of Fiscal Year 2014.

Duane Reade Holdings, Inc. Key Developments

Duane Reade Has Releases the First Update to Its App for iPhone Including the Integration of iBeacon

Duane Reade has released the first update to its app for iPhone including the integration of iBeacon for 10-select Duane Reade locations active as of May 1. This update significantly adds to the existing features in the Duane Reade iPhone app including: the new weekly ads & coupons, pill reminder, DR Walk-In, preferred store, shopping list, steps and QuickPrints from Instagram. The app update is part of the company's commitment to foster greater customer engagement with its value-added loyalty offers, including digital and social content initiatives tied to the in-store shopping experience. The addition of iBeacon to the Duane Reade app vastly improves the customer in-store user experience. iBeacon is a technology Apple introduced with iOS 7 that uses Bluetooth Low Energy and geo-fencing to provide apps a new level of micro-location awareness, such as trail markers in a park, exhibits in a museum or product displays in stores. The inclusion of this technology to the Duane Reade app adds features such as lock screen notifications when initially approaching a select Duane Reade store location, coupon offers based on historical data and product reviews for timely content at the point-of-decision. iBeacon will initially be available at 10-select Duane Reade stores in Manhattan to test the viability of a further rollout. The 2.0 update is the first in a series of major app announcements planned for Duane Reade in 2014. The first wave of releases brings the app up-to-par with the features of the Walgreens award-winning iPhone app. Through the app's in-store mode, customers will have quick access to their individual Balance Rewards loyalty program barcode, paperless coupons scorecard indicating the specific number clipped and the savings associated with each, a floor map displaying a bird's eye view of the store location, product locator for item search and location plotting of the item via the in-store map, scanner options allow for instant product scans revealing detailed item information, mobile coupon clipping for immediate redemption at POS facilitating a seamless value-added experience via balance rewards, and instant Instagram 4X4 prints directly to a Duane Reade location. The Duane Reade iBeacon test store locations are: 51 W 51ST ST; 22 W 48TH ST; 661 8TH AVE; 4 COLUMBUS CIR; 771 8TH AVE; 1350 BROADWAY; 1627 BROADWAY; 100 W 57TH ST; 1370 AVENUE OF THE AMERICAS; and 1150 AVENUE OF THE AMERICAS.

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