Internet Software and Services
Company Overview of NetBase Solutions, Inc.
NetBase Solutions, Inc. provides social media insight and analysis solutions for market researchers, marketing and advertising executives, public relations teams, and product innovation professionals. It offers NetBase Insight Workbench, a Software-as-a-Service tool that lets business analysts and marketers extract actual customer perceptions from social media chatter; and social media monitoring solutions consisting business-ready templates built on the NetBase Enterprise Social Intelligence Platform. The company also provides NetBase Enterprise Social Intelligence Platform, which offers organizations a way to operationalize social media by capturing social media conversations from sites gl...
2087 Landings Drive
Mountain View, CA 94043
Founded in 2003
Key Executives for NetBase Solutions, Inc.
Chairman and Chief Executive Officer
Co-Founder and Executive Vice President of Corporate Strategy
Co-Founder and Chief Innovation Officer
Compensation as of Fiscal Year 2013.
NetBase Solutions, Inc. Key Developments
NetBase Solutions, Inc. Presents at 8th Annual Needham & Co. Internet & Digital Media Conference, Jun-04-2013 08:30 AM
Jun 1 13
NetBase Solutions, Inc. Presents at 8th Annual Needham & Co. Internet & Digital Media Conference, Jun-04-2013 08:30 AM. Venue: The Westin Grand Central Hotel, 212 E. 42nd Street, New York, New York, United States.
Lassen Innovation Uses NetBase's Social Intelligence to Create Hanz on Alternative to Toy Construction Sets
Mar 21 13
NetBase announced that Lassen Innovation used social media insights from the NetBase Social Intelligence Platform to develop Hanz, an eco-friendly and educational alternative to traditional toy construction sets. To avoid the 80% failure rate of new consumer products launched when relying on conventional methods of understanding the consumer perspective, Lassen Innovation used NetBase to reduce the time needed from research to design to sale. The Lassen Innovation team customized a unique dashboard in NetBase Insight Composer to identify and analyze competitive intelligence around competing brands, and found a small percentage of online consumers talking about the concept of being able to build and design their own functionality in toys and not have to follow direction. These conversations generated only 0.16% of the overall sound bites in NetBase's real-time stream, but delivered an important insight that consumers felt creativity was being inhibited in existing products on the market. Using this and other social insights surfaced from NetBase's natural language processing engine, Lassen Innovation created Hanz. The speed and flexibility of the NetBase platform allowed for multiple critical changes in the innovation process for the Lassen Innovation team, reducing the cost of gaining insights by 43% while improving the time to design by 63%.
NetBase Solutions, Inc. Adds New Set of Social Engagement Solutions to Its Existing Platform
May 15 12
NetBase Solutions, Inc. announced that is has added a new set of social engagement solutions to its existing platform to help businesses stay one step ahead of the game and assure that they can quickly respond to customers that voice their feedback via social channels. Its open API can now integrate with social engagement platforms and tools offered by SAP Social On Demand and MediaFunnel, with more to come, providing an intelligent approach to proactively monitor social conversations, quickly identify posts to respond to and assign those posts to the right community managers or customer service representatives. With the joint solutions, businesses will have accurate monitoring of brand mentions, questions, issues and complains in real-time across the social web, real-time classification for routing and assignment, insights into influence and reach of potential issues, efficient, team-based engagement, instant access to social profiles and interaction history, full audit trails for traceability and analytics for measuring service levels and ROI. At the heart of the ESI platform is its high-precision natural language processing (NLP) engine. The appropriate use of high-precision NLP, text analytics and machine-learning tools deliver advanced filtering of social conversations based on brands mentioned, service categories (inquiries, complaints), social profile of poster, and much more. The platform captures and processes content in Spanish, French, German and Portuguese in addition to English.
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