July 22, 2014 9:49 AM ET

Internet Software and Services

Company Overview of NetBase Solutions, Inc.

Company Overview

NetBase Solutions, Inc., a social intelligence company, provides social media analytics solutions. It offers a platform that processes social media posts daily for actionable business insights for marketing, research, customer service, sales, PR, and product innovation leaders. It offers LIVE Pulse Product Suite that gives visibility into the social movement of brands, campaigns, and competitors to executives, managers, and teams; Listen that gives the metrics needed to monitor and act on activities across the social Web and owned social media networking platforms; Engage for workflow management; and Publish for multiple social networks. The company offers solutions in the areas of social TV...

2087 Landings Drive

Mountain View, CA 94043

United States

Founded in 2003





Key Executives for NetBase Solutions, Inc.

Chairman and Chief Executive Officer
Age: 57
Co-Founder and Executive Vice President of Corporate Strategy
Co-Founder and Chief Innovation Officer
Chief Financial Officer
Compensation as of Fiscal Year 2014.

NetBase Solutions, Inc. Key Developments

NetBase Launches Brand LIVE Pulse(TM) to Provide Instant Visibility to the Social Movement of Brands

NetBase announced the launch of Brand LIVE Pulse(TM), giving executives instant visibility into the social movement of brands, without the need for clicks or additional analysis. Brand LIVE Pulse(TM) is a highly visual social dashboard that works beautifully on smartphones, tablets, and billboards. LIVE Pulse provides users with access to real-time insights anytime and anywhere -- empowering organizations to react, adapt and communicate. Brand LIVE Pulse(TM) is the first product in a series of a larger portfolio. Upcoming dashboards will provide marketers with a comprehensive view of brand and competitor social data; trending topics and virality; most shared images for the brand; and campaign health. NetBase developed Brand LIVE Pulse to provide a live view of brands on social. LIVE Pulse is ideal for busy executives, managers, and teams who need quick access to their brands' social media intelligence for informed decision-making. For those who are the social media ambassadors inside their companies, LIVE Pulse is a great tool to share real-time data on brand performance with management, internal teams and others, without having to develop and print reports. With the Brand LIVE Pulse organizations can: See a live update of how many people are talking about your brand and be the first to know if there is unusual activity; View the intensity of chatter around your brand by state to identify and focus on geo hot spots; Instantly see what's trending for your brand and see who is driving the conversation. Brand LIVE Pulse is perfect for brands in a number of industries, including: consumer goods, media and entertainment, retail, fast food and fast casual, e-commerce, financial services and travel.

NetBase Solutions, Inc. Presents at 8th Annual Needham & Co. Internet & Digital Media Conference, Jun-04-2013 08:30 AM

NetBase Solutions, Inc. Presents at 8th Annual Needham & Co. Internet & Digital Media Conference, Jun-04-2013 08:30 AM. Venue: The Westin Grand Central Hotel, 212 E. 42nd Street, New York, New York, United States.

Lassen Innovation Uses NetBase's Social Intelligence to Create Hanz on Alternative to Toy Construction Sets

NetBase announced that Lassen Innovation used social media insights from the NetBase Social Intelligence Platform to develop Hanz, an eco-friendly and educational alternative to traditional toy construction sets. To avoid the 80% failure rate of new consumer products launched when relying on conventional methods of understanding the consumer perspective, Lassen Innovation used NetBase to reduce the time needed from research to design to sale. The Lassen Innovation team customized a unique dashboard in NetBase Insight Composer to identify and analyze competitive intelligence around competing brands, and found a small percentage of online consumers talking about the concept of being able to build and design their own functionality in toys and not have to follow direction. These conversations generated only 0.16% of the overall sound bites in NetBase's real-time stream, but delivered an important insight that consumers felt creativity was being inhibited in existing products on the market. Using this and other social insights surfaced from NetBase's natural language processing engine, Lassen Innovation created Hanz. The speed and flexibility of the NetBase platform allowed for multiple critical changes in the innovation process for the Lassen Innovation team, reducing the cost of gaining insights by 43% while improving the time to design by 63%.

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