October 20, 2014 8:57 PM ET


Company Overview of Extraprise Group Inc.

Company Overview

Extraprise Group Inc., a database marketing and demand generation services agency, provides revenue optimization marketing services for B2B and B2C companies in the United States and internationally. It offers customer intelligence-based services and multi-channel marketing campaigns that span the B2B and B2C customer life cycle, including lead generation/customer acquisition, lead nurturing and qualification, marketing operations, database marketing and data management, and upsell and cross-sell services through its i2i demand generation services. The company provides i2i marketing, marketing strategy, customer intelligence, lead generation, lead nurturing and qualification, and marketing o...

33 Arch Street

9th Floor

Boston, MA 02210

United States

Founded in 1997





Key Executives for Extraprise Group Inc.

Chief Executive Officer and Director
Vice President of Account Services
Vice President of Technical Services
Vice President of Sales
Compensation as of Fiscal Year 2014.

Extraprise Group Inc. Key Developments

Extraprise Group Inc. and Exclusive Concepts, Inc. Partner to Bring In-Bound Multi-Channel Marketing Capabilities to B2B and B2C Marketers

Extraprise Group Inc. and Exclusive Concepts, Inc. announced a partnership that will enable B2B and B2C clients to further enrich their marketing data from every channel to drive customer intelligence-based multi-channel marketing campaigns. Leveraging Exclusive Concepts' search engine optimization, pay-per-click, and Web site speed and conversion optimization services, Extraprise clients can compliment their outbound email marketing and mobile i2i Marketing Services. Enterprises that incorporate inbound marketing services provided by Exclusive Concepts as part of an integrated multi-channel marketing effort acquire strategic insights and improved ROI. For instance, prospects that are targeted through outbound marketing campaigns can be engaged as they browse online periodicals, participate in social networks, and conduct follow-up web searches. They can then be led to websites that are optimized to load quickly, and lead them through the conversion funnel faster. Along the way, data is collected that informs all marketing and sales efforts in real-time, thereby conferring strategic benefits important to B2B and B2C enterprises.

Extraprise Group Inc. and ReachForce, Inc. Form Partnership to Provide Business Data Integration Capabilities to B2B Marketers

Extraprise Group Inc. and ReachForce, Inc. a partnership that will bring business data integration (BDI) capabilities to B2B marketers. Through this alliance, and by being fully integrated with Eloqua, Extraprise's B2B clients will be able to utilize real-time and periodic match and append capabilities that are critical to driving a data strategy based on data augmentation and data append best practices. Under the agreement, ReachForce's SmartFormsTM technology will be made available to Extraprise clients, as part of their closed loop sales and marketing environment, to fuel demand generation and nurture programs. Designed specifically for B2B marketers, SmartForms is a marketing data enrichment solution that appends data in real-time as leads are submitted. Whether for webinar registration, paid search landing pages, content marketing, email response landing pages or contact forms, SmartForms enables marketers to build simple landing pages to increase conversions, without losing rich firmographic and demographic data that ensures sophisticated segmentation and accurate lead routing. In addition to SmartForms, Extraprise clients will be able to implement more comprehensive data strategies through the use of ReachForce's Data Cleansing & Appending and its Precision Contact Targeting Services.

Extraprise Group Inc. Announces Partnership with NetProspex, Inc. to Extend B2B Data Services to Demand Generation Marketers

Extraprise Group Inc. and NetProspex, Inc. announced an alliance that will extend the NetProspex portfolio of data services to Extraprise's client base. The partnership will allow Extraprise's B2B clients to fill gaps in their marketing database through targeted lists, improve record completeness through append services, assess the current quality and targeting patterns of their marketing database, and cleanse incorrect data. Extraprise clients using Eloqua will have the capability to leverage NetProspex's new Data Enrichment Connector for Eloqua, announced this week, to further improve the completeness and correctness of their data. This connector appends firmographic (e.g. industry), demographic (e.g. job title), and contact (e.g. phone number) information to records either via registration form append, or to batches of records in programs and campaigns. Benefits of the connector include faster lead scoring and segmentation, better conversion rates from shorter forms, and more effective sales follow-up.

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