Greystripe, Inc. announced ValueClick Audience Mapping. This new proprietary targeting technology bridges ValueClick's expansive anonymous online tracking data to the mobile sphere allowing brands to easily reach their target audience across multiple platforms. For advertisers, this new technology represents a crucial step in finding and attracting their intended mobile audience. Greystripe has leveraged the expansive online advertising data of its parent company, ValueClick Inc., to apply the information to its mobile campaigns. ValueClick's Data Management Platform consolidates 14 years of expertise and data, billions of dollars in online transactional data, and access to more than 200mm anonymous user profiles in the U.S. This provides advertisers with a robust picture of who they're targeting on mobile devices. ValueClick's Data Management Platform enables unique targeting capabilities that result in 5.5 times the lift in unaided awareness and increases purchase intent by as much as 73% when compared to other online norms. To do so, the company analyzes hundreds of attributes and behavioral patterns of online users, including site traffic, clicks and conversions on ads. It then sorts the information into audience segments and identifies areas with a high concentration, or 'hot spots' of each audience. These hot spots allow advertisers to deliver their message to an audience with accuracy up to a one-mile radius. ValueClick Audience Mapping has doubled click-thru rates compared to run of network mobile campaigns.

Greystripe, Inc. announced impressive expansion within the company, strengthening its position as the go-to mobile ad network for brand advertisers in North America and Europe. Since May, the company has doubled its team and opened four new offices in the U.S. while expanding its presence in Europe. The company has doubled the size of its sales, engineering and operations staff, allowing it to offer innovative new products to its base of thousands of brand advertisers, agencies and mobile publishers. As part of the expansion of its team, Greystripe has opened new sales offices in Atlanta, Seattle, Minneapolis and Phoenix.

Greystripe, Inc. Presents at Games Summit at 2012 International CES, Jan-11-2012 01:30 PM. Venue: Las Vegas Convention Center, Room N262, North Hall, 3275 Paradise Road, Las Vegas, NV 89109, Nevada, United States. Speakers: Dane Holewinski, Director of Marketing.