Company Overview of Casale Media, Inc.
Casale Media, Inc., a media technology company, provides online display/advertising services. It delivers media, which turns browsers into buyers and buyers into brand advocates; and optimizes the value of premium content, as well as delivers meaningful advertising experiences that resonate with their audiences. The company represents a portfolio of consumer sites in North America. It serves marketers and publishers. The company was founded in 2003 and is based in Toronto, Canada. It also has offices in New York, New York; Los Angeles, California; Detroit, Michigan; Chicago, Illinois; Seattle, Washington; and Vancouver and Montréal, Canada.
74 Wingold Avenue
Toronto, ON M6B 1P5
Founded in 2003
Key Executives for Casale Media, Inc.
Vice President of Strategy
Vice President of Network Operations
Director of Advertising Sales - Eastern Region
Director of Advertising Sales - Western Region
Compensation as of Fiscal Year 2013.
Casale Media, Inc. Key Developments
Casale Media Launches RTB-Enabled Sell-Side Platform
Jun 25 12
Casale Media, Inc. announced the launch of Index Platform (www.indexssp.com), a sell-side platform that powers programmatic selling and private marketplaces for publishers. Gatehouse Media's private marketplace, adhance media, and Casale Media's own ad exchange, CasaleX, have been among the first adopters of the platform. As part of the announcement, Casale Media has launched Index Pulse, a real-time map of aggregate Real-Time Bidding (RTB) activity flowing through the platform. Index Platform delivers advanced control and channel protection for publishers, with full support for dealID, a new technology standard that enables advanced selling within private exchange environments. Here are some of the details: Direct API integrations with 25 market technology partners including Adnetik, Criteo, DataXu, Invite Media, MediaMath, The Trade Desk, and Turn. Enterprise-grade, white-label implementation of Casale Media's core RTB technology. Human classified creative-level management of the entire pipe of RTB demand based on a 10,000 brand, 55 industry taxonomy. Bids-per-second (BPS) and bids per impression (BPI) metrics, among others, for publishers, with comparative RTB metrics on a publisher's peer-group for benchmarking. Full services technology team with experience and know-how in building custom solutions such as private marketplaces. Powers dealID to bring publishers and advertisers closer together in an RTB environment through customized parameters for every campaign.
eyeReturn Marketing Integrates with Casale Media, Inc.'s Premium Ad Exchange, CasaleX
Feb 13 12
eyeReturn Marketing announced that it is now integrated with Casale Media, Inc.'s premium ad exchange, CasaleX. This integration allows advertisers to buy rich media on top tier inventory from high quality publishers in real time. eyeDemand reaches 91% of Canadian online audiences. In addition to the unprecedented capability of delivering rich media via real time bidding, eyeDemand also features built-in verification tools and comprehensive reporting capabilities including post-click, view through and audience analysis. eyeReturn Marketing and Casale Media are two of Canada's advertising technology companies. eyeReturn Marketing has earned an enviable reputation as Canada's most trusted third party ad-server, and Casale Media is the country's independently owned digital media company.
Casale Media, Inc. Announces it is the Exclusive Online Media Sales Partner for TMXmoney.com
Jan 12 12
Casale Media, Inc. announced it has been chosen to exclusively represent the online advertising inventory for TMX Group's financial information website, TMXmoney.com, to national advertisers across Canada. This new partnership extends Casale Media and TMXmoney.com's original indirect monetization agreement through the company's network, MediaNet, to now include Casale Media's full service direct sales, marketing, and ad operations offering. As the exclusive online media sales partner for TMXmoney.com, Casale Media will draw upon its expertise in online media quality, ad delivery management and media optimization to attract brand name advertisers to the publisher. TMXmoney.com's targeted reach to the Canadian investor community and Casale Media's cache of national advertisers makes this collaboration an important partnership for both companies.
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