August 27, 2014 12:23 PM ET

Personal Products

Company Overview of Guthy-Renker LLC

Company Overview

Guthy-Renker LLC discovers, develops, markets, and distributes consumer products in beauty, skincare, entertainment, and wellness categories. The company offers Proactiv+, an acne-treatment system; Meaningful Beauty, a skincare system that contains anti-aging formulation; WEN Haircare, a cleansing conditioner that cleanses and conditions the hair; and X Out, a wash-in treatment for teens. It also provides Sheer Cover Studio for making skin imperfection to vanish, including dark circles, age spots, hyperpigmentation, uneven skin tone, and acne; Principal Secret Advanced with Hydrospheres and Color Principal for every age and skin care requirement; Natural Advantage, a system using day and nig...

3340 Ocean Park Boulevard

Santa Monica, CA 90405

United States

Founded in 1988

Phone:

310-581-6250

Fax:

310-581-3232

Key Executives for Guthy-Renker LLC

Co-President and Chief Revenue Officer
Co-Founder
Co-Founder
Compensation as of Fiscal Year 2014.

Guthy-Renker LLC Key Developments

Guthy-Renker Names Jay Sung as Chief Marketing Officer

Guthy-Renker announced that Jay Sung will join the company as the newly appointed Chief Marketing Officer. His role will help lead the company's aggressive growth plan for 2014 as well as develop and implement marketing and brand strategies for Proactiv+, Meaningful Beauty, WEN Haircare and Sheer Cover Studio worldwide. As CMO, Sung will develop the overall marketing and customer-experience strategy to grow Guthy-Renker's sales through acquisition, current member marketing, multi-channel direct response marketing and brand management. Sung most recently served as chief executive officer at Lot18, an e-commerce platform for online wine sales. Sung was responsible for the company's significant growth in membership and revenue. Prior to Lot18, Sung served as the president of Adaptive Marketing and has also worked as chief marketing officer of ConsumerInfo.com, the parent company of FreeCreditReport.com.

Guthy-Renker Introduces Proactiv+

The makers of Proactiv(R) introduced a new system: Proactiv+. Ten years in development, Proactiv+ offers a revolutionary, smart way to attack acne while also delivering advanced complexion-enhancing skincare - all in one singular, elegant, easy-to-use 3-Step System. Combining added medicine, cutting-edge Smart Target(TM) technology and luxurious, hydrating skincare ingredients, Proactiv+ is the spark to help customers cultivate and attain the clear + radiant skin they have always desired. Key to this reimagined, reformulated system is its unprecedented Smart Target(TM) benzoyl peroxide technology. Now, with the Smart Target(TM) technology, the micronized benzoyl peroxide is drawn into the pore with laser-like precision to kill acne-causing bacteria. With more medicine in the pore, acne blemishes clear faster and breakouts decrease. Also key, is the introduction of a prebiotic, omegas and kojic and glycolic acids into the new 3-Step System for enhanced hydration and overall brightening. Here is how the twice-daily 3-Step System for Proactiv+ works: step one: the Skin Smoothing Exfoliator is a 4-in-1 daily face wash, acting as a deep cleanser, a medicated treatment for killing acne-causing bacteria, a glycolic acid toner and a mild exfoliator for visibly renewing and smoothing the skin's surface. Step two: the Pore Targeting Treatment is a lightweight, leave-on acne medication utilizing the power of the Smart Target(TM) benzoyl peroxide. This treatment also contains glycerin to help skin retain moisture for a soft, radiant glow. Step three: the Complexion Perfecting Hydrator delivers benefits for many of the most common problems of an acne-prone complexion. Using salicylic acid, moisturizers, a mattifier, soothing botanicals, a nourishing prebiotic and natural skin brighteners, Step Three addresses dryness and irritation, uneven skin tone, the appearance of unwanted pigmentation, excess oil and shine, visible redness and skin blotchiness, the appearance of enlarged pores, and a dull, ashy complexion. The Proactiv+ line also includes other products to enhance the acne-fighting and skincare benefits. A companion product to the 3-Step System, the Skin Purifying Mask, is a maximum-strength, deep-cleansing 6% sulfur treatment. When used as an all-over mask or a spot treatment, the mask helps draw out impurities to clear acne blemishes and help prevent new breakouts from forming. Proactiv+ is distributed by Guthy-Renker(R).

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