Guthy-Renker LLC discovers and develops consumer products in beauty, skincare, entertainment, and wellness categories. It offers Proactiv Solution, an acne treatment system; Meaningful Beauty, a skincare system that contains an anti-aging formulation; WEN, a haircare product; Sheer Cover, a finishing product for correcting, concealing, and covering; X Out, a wash-in treatment for teens; and DR. EVANS cosmeceuticals, a papaya renewal regimen. The company also produces original late night live rock n’ roll concert shows; and provides classic hilarious collections of roasts on DVD. In addition, it offers wellness products, such as Triverex, a natural male enhancement; and a Malibu Pilates syste...
3340 Ocean Park Boulevard
Santa Monica, CA 90405
Founded in 1988
Guthy-Renker Introduces Proactiv+
Feb 7 13
The makers of Proactiv(R) introduced a new system: Proactiv+. Ten years in development, Proactiv+ offers a revolutionary, smart way to attack acne while also delivering advanced complexion-enhancing skincare - all in one singular, elegant, easy-to-use 3-Step System. Combining added medicine, cutting-edge Smart Target(TM) technology and luxurious, hydrating skincare ingredients, Proactiv+ is the spark to help customers cultivate and attain the clear + radiant skin they have always desired. Key to this reimagined, reformulated system is its unprecedented Smart Target(TM) benzoyl peroxide technology. Now, with the Smart Target(TM) technology, the micronized benzoyl peroxide is drawn into the pore with laser-like precision to kill acne-causing bacteria. With more medicine in the pore, acne blemishes clear faster and breakouts decrease. Also key, is the introduction of a prebiotic, omegas and kojic and glycolic acids into the new 3-Step System for enhanced hydration and overall brightening. Here is how the twice-daily 3-Step System for Proactiv+ works: step one: the Skin Smoothing Exfoliator is a 4-in-1 daily face wash, acting as a deep cleanser, a medicated treatment for killing acne-causing bacteria, a glycolic acid toner and a mild exfoliator for visibly renewing and smoothing the skin's surface. Step two: the Pore Targeting Treatment is a lightweight, leave-on acne medication utilizing the power of the Smart Target(TM) benzoyl peroxide. This treatment also contains glycerin to help skin retain moisture for a soft, radiant glow. Step three: the Complexion Perfecting Hydrator delivers benefits for many of the most common problems of an acne-prone complexion. Using salicylic acid, moisturizers, a mattifier, soothing botanicals, a nourishing prebiotic and natural skin brighteners, Step Three addresses dryness and irritation, uneven skin tone, the appearance of unwanted pigmentation, excess oil and shine, visible redness and skin blotchiness, the appearance of enlarged pores, and a dull, ashy complexion. The Proactiv+ line also includes other products to enhance the acne-fighting and skincare benefits. A companion product to the 3-Step System, the Skin Purifying Mask, is a maximum-strength, deep-cleansing 6% sulfur treatment. When used as an all-over mask or a spot treatment, the mask helps draw out impurities to clear acne blemishes and help prevent new breakouts from forming. Proactiv+ is distributed by Guthy-Renker(R).