Company Overview of Lijit Networks, Inc.
Lijit Networks, Inc. provides advertising services, audience analytics, and reader engagement tools to Websites and online publishers. The company specializes in connecting publishers with online advertising campaigns that are targeted and contextually relevant to the publisher’s audience. It offers advertising targeting and optimization services, such as real-time-bidding, above the fold targeting, demographics, day-parting, geo-targeting, and frequency capping services. The company also provides audience analytics, including advertising performance and audience demographics, as well as audience understanding, such as pageviews, uniques, geography, search intent, top posts, and other releva...
1050 Walnut Street
Boulder, CO 80302
Founded in 2006
Key Executives for Lijit Networks, Inc.
Founder and Chief Executive Officer
Vice President of Finance
Compensation as of Fiscal Year 2012.
Lijit Networks, Inc. Key Developments
Lijit Networks, Inc. Announces Release of Proprietary Real-Time Bidding Platform
Jun 14 11
Lijit Networks, Inc. announced the release of its proprietary real-time bidding (RTB) platform. The platform helps mid and long-tail publishers level the playing field by providing them access to the same state-of-the-art technology that was previously only available to large commercial publishers and networks. Using the Lijit platform, publishers connect directly to every major advertising industry player – ad agencies, trading desks, DSPs, ad exchanges, ad optimizers and ad networks to get more money and better fill rates from premium brand advertisers. Clients can leverage Lijit’s platform to help premium advertisers reach more than 21,000 authentic and conversational sites with more than 100M highly engaged consumers. Lijit’s platform helps premium advertisers generate higher returns by tapping into this untouched area of the Internet through better inventory access and targeting options. By surfacing these engaged audiences to premium advertisers, Lijit is facilitating a more direct connection between advertisers and consumers. Lijit will continue to leverage its proprietary audience data during the bidding process to help deliver publishers the highest yield possible. In addition, publishers using Lijit’s RTB system receive the following benefits: Transparency: audience analytics dashboards provide complete visibility into ad performance and trending for real-time optimization. Efficiency: access to all demand sources effectively eliminates the complexities of working across multiple ad providers and increases yield. Simplicity: publishers work with one partner to monitor and track ad performance and delivery. Faster payments: publishers receive automatic payment at the end of every month.
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