Company Overview of Playboy Enterprises, Inc.
Playboy Enterprises, Inc., an entertainment and lifestyle company, engages in print, online, mobile, television, film, radio, and licensing operations. The company also hosts various events; and operates night and supper clubs, cigar and cocktail lounges, restaurants, and outdoor terraces. In addition, it publishes Playboy Magazine, a lifestyle magazine for men; and Playboy.com, an online entertainment and lifestyle destination for men. Further, the company creates and distributes content for television networks, Websites, mobile platforms, and radios. Furthermore, it licenses its Playboy brand for various consumer products, including apparel, beauty products, costumes, and accessories for w...
9346 Civic Center Drive
Beverly Hills, CA 90210
Founded in 1953
Key Executives for Playboy Enterprises, Inc.
Chairman and Chief Executive Officer
President of Programming of Playboy Entertainment Group
Compensation as of Fiscal Year 2013.
Playboy Enterprises, Inc. Key Developments
VuQo, Playboy Enterprises Expand Licensing Deal for Playboy Spirits
Jul 15 13
VuQo has expanded its licensing agreement with Playboy Enterprises by adding super-premium line of spirits, including vodka, tequila and gin, to its global distribution portfolio. In April 2013, VuQo had signed a licensing agreement with Playboy Enterprises to develop and distribute the super premium Playboy Vodka in Asia. The new deal will allow VuQo to distribute Playboy Vodka and Playboy Tequila in 2013, while Playboy Gin in 2014 throughout the world.
VuQo Inc. Announces Global Licensing Agreement with Playboy Enterprises, Inc
Jul 10 13
VuQo Inc. announced that they have recently expanded their agreement with Playboy Enterprises, Inc. for Playboy Spirits. announced that they have recently expanded their agreement with Playboy Enterprises, Inc. for Playboy Spirits. Earlier 2013, year, VuQo Inc. signed a licensing agreement with Playboy Enterprises to produce and distribute Playboy Vodka in Asia Pacific. The new deal now a super-premium line of spirits that includes vodka, tequila, and gin; which will all be available globally. Playboy Vodka and Playboy Tequila are set to be launched later in 2013, while Playboy Gin will be available worldwide next year.
Playboy to Launch Premium Vapor Collection
Jun 24 13
Playboy Enterprises, Inc. announced that it will be launching a premium collection of Playboy-branded electronic vapor products in the fall of 2013. The Playboy Premium Vapor Collection includes disposable and rechargeable electronic cigarettes and hookahs in a variety of unique flavors designed to appeal to consumers who embrace the indulgent Playboy lifestyle. Playboy's line of vapor products, offered via license through United Convenience Supply, LLC, will be the first to be backed by an established brand with global consumer appeal, offering a unique and attractive presence on store shelves. The vapor category is seeing explosive growth as consumers embrace the freedom and ease of enjoying electronic cigarettes in any setting. Vapor products are projected to generate $2 billion dollars in retail sales this year and the industry is expected to exceed $10 billion in annual sales by 2017, according to Wells Fargo Securities. Playboy's electronic cigarette line will include a premium quality disposable cigarette available in a variety of flavors with and without nicotine, and a rechargeable kit that will contain a cigarette device, two cartridges, and a USB charger as well as a rechargeable, refillable premium vapor device. The collection will also include a series of flavored hookahs.
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