Polk Audio, Inc. and Microsoft's Interactive Entertainment Business jointly announced a new collaboration that will position Polk as a strategic premium audio solution partner for Xbox 360. Nearly 70 million consoles have been sold worldwide, and a recent Strategy Analytics study shows that 65% of US-based Xbox users under the age of 25 rely on it as their go-to device for online TV show and movie streaming. The Xbox 360 isn't merely the best-selling video game console of 2011; it's also one of the most popular digital media hubs on the market. The first product from Polk to be licensed for Xbox 360 will be the new SurroundBar 5000 Instant Home Theater, a compact, easy-to-setup, easy-to-operate sound bar. Measuring just 31 inches wide and 2[1/4] inches deep, with a 6[1/2] inch wireless subwoofer, the SurroundBar 5000 is the perfect match for the Xbox 360 and a mid-sized flat panel display. With over fifty times the power of most built-in TV speakers, the SurroundBar 5000 IHT is perfect for delivering Xbox 360 owners with a superior and immersive audio experience, whether gaming, watching movies, or listening to music, all without the need for surround speakers or additional amplification. In addition, the SurroundBar 5000 is the first Polk Audio SurroundBar to include Bluetooth for easy streaming of digital audio content from any smartphone or tablet.

Polk Audio, Inc. announced that it is bringing its sonic experience to the world of sports and fitness with the introduction of the audio industry's first line of performance headphone products designed specifically for athletes and active individuals. The company announced that new Performance Line-Up, which appears in retail stores this fall, includes sports headphones and active noise cancelation (ANC) headphones designed for serious athletes engaged in exercise and fitness as well as suited for players and business professionals who travel frequently and often listen to music in noisy environments. Polk Audio's Performance Line-Up will feature four UltraFit sports headphones in a variety of colors that include in-ear, on-ear and in-ear canal models. The headphones stand apart from other brands by Polk Audio's audio quality and attention to detail, including: water resistant designs, contrast-colored cables for instant left/right recognition, iPhone/iPod controls, Kevlar-reinforced hinge points to eliminate the number one product-failure in many headphones, plugs conformed to fit through the opening of all iPhone/iPod/iPad covers, and comfortable, non-slip materials where the headphone engages the ear. The company noted that Polk Audio's engineers and designers also reinvented the active noise cancelation headphone to produce two UltraFocus models that address the needs of travelers and others who find themselves in noisy locations, whether it's in the locker room, on a plane or in the office. In addition to active noise cancelation, the Polk in-ear canal and over-the-ear versions offer the highest quality sound; tangle-free planar audio cables; contrast-color cable for instant left/right identification; on-ear Apple control for iPhone/iPad; push-to-hear technology; durability; a more comfortable fit; and styling that is distinct from other headphones on the market.