July 29, 2014 6:23 AM ET

Diversified Consumer Services

Company Overview of LegalShield

Company Overview

LegalShield designs, underwrites, and markets legal expense plans in the United States and Canada. It offers memberships, which allows members to access legal services through a network of independent law firms. The company provides preventive legal services, which offers toll-free access to a member’s provider law firm for advice and consultation on legal matters; motor vehicle legal protection services; and trial defense services that provide assistance to the member and member’s spouse through a schedule of benefits based on membership. It offers internal revenue service (IRS) audit protection service, which provides up to 50 hours of legal assistance per year in the event of member, spou...

One Pre-Paid Way

Ada, OK 74820

United States

Founded in 1972

680 Employees





Key Executives for LegalShield

Chief Executive Officer and Director
Age: 62
President and CCO
Age: 63
Chief Financial Officer and Principal Accounting Officer
Age: 53
Executive Vice President and President of LegalShield Solutions
Senior Vice President of Regulatory Compliance and Secretary
Age: 61
Compensation as of Fiscal Year 2014.

LegalShield Key Developments

LegalShield Announces Executive Appointments

LegalShield announced that Keith Sherman has joined the company as Vice President of Consumer Marketing and Charles Rosenberry has joined as Vice President, Affinity. Mr. Sherman will be responsible for overseeing LegalShield's brand including public relations, product and advertising efforts, while Mr. Rosenberry will be tasked with growing and expanding business-to-business partnerships for LegalShield. Prior to joining the company, Mr. Sherman served as the Executive Vice President of Marketing and Sales for Freeman + Leonard where he led efforts for clients who received top honors in terms of brand recognition and sales in their respective categories. Prior to joining the company, Mr. Rosenberry served as Senior Vice President of Business Development for Allstate Affinity Solutions where he was responsible for acquiring over 20 business-to-business partnerships that focused on both customer acquisitions and loyalty.

LegalShield Announces Partnership with Visiting Angels Living Assistance Services

LegalShield announced a partnership with Visiting Angels Living Assistance Services to offer its small business legal plan to Visiting Angels franchisees throughout North America. Visiting Angels is a home care network with more than 450 franchises across the United States and Canada. Through the partnership, every Visiting Angels franchisee will have the opportunity to purchase a LegalShield Small Business Plan. The plan will give the franchisee access to LegalShield provider attorneys who will provide legal advice and counsel on any business legal issue, contract and document review, and more. In eliminating the cost barriers associated with obtaining legal counsel, LegalShield's small business plan ensures that the 47,000 currently enrolled members have access to the legal support they need to protect and grow their business. In addition to LegalShield's small business plan, Visiting Angels franchisees can also join the more than 34,000 companies currently offering LegalShield's personal legal plans as a voluntary benefit to their employees. Through LegalShield's personal legal plans, employees gain access to unlimited personal legal advice from LegalShield provider attorneys on topics such as mortgages, wills, contracts and more. Employees also have the option to enroll in LegalShield's identity theft plans for the added benefits of identity monitoring and identity restoration services. LegalShield's personal legal plans effectively reduce employee stress and absenteeism while driving productivity.

LegalShield Appoints James Rosseau as Executive Vice President and President of Legalshield Solutions

LegalShield announced that James Rosseau has joined the company as Executive Vice President and President of LegalShield Solutions. Mr. Rosseau will be responsible for growing and expanding the brokerage and small business divisions along with affinity sales. Prior to joining the company, Mr. Rosseau served as the President of Allstate Affinity Solutions.

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