September 16, 2014 11:46 PM ET

Textiles, Apparel and Luxury Goods

Company Overview of Reebok International, Ltd.

Company Overview

Reebok International, Ltd. designs, markets, and distributes sports, fitness and casual footwear, apparel, and equipment. Its product line includes footwear and apparel products for football, baseball, soccer, track and field, and other sports, as well as women’s category products. The company offers its products to a range of customers from professional athletes to recreational runners and kids on the playground. It serves customers through its retail stores and other sports retailers in the United States and internationally. Reebok International, Ltd. was formerly known as Reebok USA Limited, Inc. and changed its name to Reebok International, Ltd. in June 1985. The company was founded in 1...

1895 JW Foster Boulevard

Canton, MA 02021

United States

Founded in 1979

9,102 Employees





Key Executives for Reebok International, Ltd.

Chief Financial Officer and General Manager of Sports Licensed Division
President of Sports Licensed Division
Age: 47
Chief Marketing Officer of Reebok Brand
Age: 51
Head of Human Resources - Reebok Brand
Head of Brand Operations
Compensation as of Fiscal Year 2014.

Reebok International, Ltd. Key Developments

Skechers USA Sues Reebok Alleging Infringement on its Gowalk Product Line

Skechers U.S. A announced it has filed a lawsuit against Reebok International Limited for selling footwear that it alleges infringe on its GOWALK product line. The suit was filed in the U.S. District Court for the Central District of California. Skechers is seeking compensatory and punitive damages as well as injunctive relief for infringing on its patent and trade dress rights and for unfair competition. Moreover, the suit claims Reebok is selling the infringing products under the name Reebok Walk Ahead RS.

Reebok International, Ltd. Launches Bold Yoga Collection

Reebok International, Ltd. is bending the rules and defying convention with a fresh and new take on yoga. Alongside partnering with world-renowned yoga expert Tara Stiles, the brand is launching a new apparel collection, bringing flair to women's yoga for Spring Summer 2013. Inspired by her rebellious approach to yoga, Reebok decided to work with Tara to ensure that the yoga collection combines expertise and insight with the brand's rich fitness heritage. Super stylish yet implicitly functional, the collection is designed to complement and adapt to women's bodies during yoga practice. Tara worked closely with the design team, bringing her expert eye to the process and ensuring that functionality was seamlessly combined with the overall aesthetic. The final collection is effortlessly cool - designed to make women feel empowered while they workout. Using bold statement graphics and contemporary urban designs, the Reebok Yoga collection includes; the Reebok Hoodie, a cozy cropped pullover, the Yoga French Terry Pant, a minimalist pant designed with a French terry fabric construction for a skinny look and the bold, chic Yoga Pocket Tank, created with a flattering longer fit and 'Who Made the Rules' graphic print. The Reebok Yoga collection reinforces the sportswear brand's dedication to women's fitness by focusing on the many physical and social benefits of yoga. To further underline this commitment, Tara's role with Reebok Yoga will evolve in the future to extend beyond the product design process.

Reebok International, Ltd. Opens Two New 'Fit Hub' Concept Stores in Kuwait

Reebok International, Ltd. announced the opening two new 'Fit Hub' concept stores in Kuwait located at the Al Kout Mall in Fahaheel and Avenues Mall in Al Rai. The new stores are the first Reebok Fit Hubs to open in the country and are in continuation of the retail concept launched by Reebok in 2012 as part of their global ambition to change the way people perceive fitness. Based on the principles of togetherness, the Fit Hub stores guide customers on a fitness journey, from getting started, keeping training and staying fit for life by providing a flexible and appealing retail space that helps people discover the right exercise apparel, footwear and equipment to meet their needs. Similar to those in other countries, the Reebok Fit Hub stores in Kuwait have been designed on the themes found in fitness studios and industrial lofts with the internal space being raw, creative and innovative with 3 Key Zones: The Interactive Storefront, a Story Floor, and Fitting Studio with Cross-Fit -Inspired Displays.

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