comScore, Inc. announced it is collaborating with BrightRoll, Inc. to bring audience guarantees to BrightRoll clients via comScore's validated Campaign Essentials (vCE) product suite. The collaboration provides publishers, advertisers and agencies with meaningful insights into the reach, frequency, GRPs and demographic composition of audiences being exposed to digital video ad campaigns across the BrightRoll platform, and helps ensure ad dollars are being maximized. BrightRoll was the first video advertising platform to introduce audience guarantees utilizing comScore's Campaign Essentials (CE) reporting tool in 2011, helping advertisers measure and validate audience reach for their video advertising campaigns.

Equinix, Inc. and BrightRoll announced that they are bringing to market VideoRTB+, an ultra-low-latency video advertising real-time bidding (RTB) solution, which is only available inside Equinix data centers. In addition, Equinix and BrightRoll will work together to promote and build Equinix's Ad-IX ecosystem, which connects ad exchanges with ad markets for efficient and timely delivery of digital advertising. VideoRTB+ is the RTB offering in the digital video advertising industry. Real-time bidders must analyze ad impression information from exchanges and submit bids within a fraction of a second. Reducing latency helps buyers by increasing their ability to successfully respond to more bid requests within the required time limit. The VideoRTB+ solution increases the ability of real-time bidders to successfully review, analyze and bid on video ad inventory, which translates into better performance for advertisers and increased revenue for companies in the video advertising ecosystem.

BrightRoll, Inc. announced the availability of BrightRoll SmartView(TM), a new video ad unit that actively engages the viewer by giving them the choice to watch or skip an advertisement and provides advertisers an opportunity to pay only for views. BrightRoll SmartView(TM) gives viewers control over which advertiser's messages they see leading to a better, more engaged viewing experience. If a viewer chooses to watch an ad, the advertiser pays for the view. This format gives control to the user and ensures advertisers are reaching and paying only for receptive audiences. The skippable ad unit is available throughout the extensive BrightRoll network, reaching more than 200 million viewers globally across thousands of sites of quality, brand-safe inventory. In addition, advertisers benefit from the leading research and targeting capabilities BrightRoll offers to help measure campaign performance. The skippable ad format is especially useful for advertisers because viewers who choose to watch an ad are more actively engaged and interested in the advertiser's message. As a result, advertisers are reaching a receptive audience, providing users with a better viewing experience and encouraging more positive brand interaction.