September 18, 2014 10:24 AM ET

Hotels, Restaurants and Leisure

Company Overview of The Johnny Rockets Group, Inc.

Company Overview

The Johnny Rockets Group, Inc., doing business as Johnny Rockets, owns and operates a chain of restaurants in the United States and internationally. Its restaurant serve shakes and floats, hamburgers, melts, cheese steaks, chicken, sandwiches and hot dogs, salads, starters, kid’s meals, desserts, and beverages. The company operates restaurants in malls, strip centers, street fronts, airports, aquariums, casinos, amusement parks, military bases, cruise ships, sports arenas, and seaports. It also offers franchise services. The company was founded in 1986 and is based in Aliso Viejo, California. The Johnny Rockets Group, Inc. operates as a subsidiary of Friendly's Ice Cream, LLC.

20 Enterprise

Suite 300

Aliso Viejo, CA 92656

United States

Founded in 1986

Phone:

949-643-6100

Fax:

866-209-9523

Key Executives for The Johnny Rockets Group, Inc.

Chief Executive Officer and President
Age: 51
Chief Financial Officer
Senior Vice President of Operations
President of Johnny Rockets International
Senior Vice President of Development
Age: 60
Compensation as of Fiscal Year 2014.

The Johnny Rockets Group, Inc. Key Developments

Johnny Rockets Names Joel Bulger as Chief Marketing Office

Johnny Rockets announced the appointment of Joel Bulger as Chief Marketing Officer. With more than 20 years of relevant experience in the restaurant industry, Bulger brings extensive marketing and brand development expertise to the role. His executive leadership will be instrumental in growing and protecting the all-American restaurant brand. Prior to joining the company, Bulger held leadership positions with restaurant brands that include Church's Chicken, Olive Garden, LongHorn Steakhouse and Wendy's International, as well as leading national promotions for Coca-Cola. Reporting directly to the Chief Executive Officer John Fuller, Bulger will lead the existing team of marketing executives in the areas of local restaurant marketing and corporate communications. He is responsible for driving the overall Johnny Rockets marketing strategy that will build brand positioning through field marketing, public relations, guest services, agency management, new menu item launches and social media, both domestically and internationally.

Johnny Rockets Opens Restaurant at Morrison Plaza in Brownsville

Johnny Rockets continues to target Texas for franchise expansion. Since announcing their plans in March, the brand has now opened their newest restaurant along the lower Rio Grande Valley, in Brownsville. Offering the signature Johnny Rockets atmosphere with dancing, twirling straws and serving ketchup with a smile, the new free-standing restaurant boasts 2,500 square-feet, seating for 100, fresh-air dining and traditional red booths combined with classic counter seating - all surrounding a bustling, open kitchen. The menu consists of fresh, never frozen, 1/3-pound hamburgers, classic sandwiches, crispy fries and award-winning premium ice cream shakes.

Johnny Rockets Opens New Restaurant in Islamabad

Johnny Rockets has announced the opening of a new restaurant in Centaurus Mall in Islamabad, Pakistan. While significantly smaller in size than its predecessors, the 809-square-foot Islamabad location is poised to attract a steady flow of guests traversing through the vibrant new Centaurus Mall.

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