Company Overview

The Nielsen Company (Japan) KK provides consumer and healthcare-related market research services in Japan. It offers consumer research services, including brand health management, marketing mix management, advertising evaluation, product and concept testing, pricing, customer satisfaction, sales forecasting, customer loyalty and retention, new product development, and customer needs and motivations; global tracking and global snapshots; and modeling and analytics services, including handler’s analysis, price relative testing, brand overlaps, new launch monitoring, impact of assortment size, shelf space health, pricing analytics, and promotional evaluation. The company also provides services ...

The Nielsen Company (Japan) KK provides consumer and healthcare-related market research services in Japan. It offers consumer research services, including brand health management, marketing mix management, advertising evaluation, product and concept testing, pricing, customer satisfaction, sales forecasting, customer loyalty and retention, new product development, and customer needs and motivations; global tracking and global snapshots; and modeling and analytics services, including handler’s analysis, price relative testing, brand overlaps, new launch monitoring, impact of assortment size, shelf space health, pricing analytics, and promotional evaluation. The company also provides services in the areas of brand dynamics, category dynamics, competition/competitive analysis, consumer loyalty, market dynamics, new brand launch, new product introductions, pricing, product opportunities, promotion efficiency/effectiveness, and services to understand consumers. It serves customers, including consumer packaged goods, luxury items, clothing and sportswear, advertising, automotive, government and social, media, online, pharmaceutical, travel and entertainment, financial services, telecommunications, and information technology industries. The company was founded in 1965 and is based in Tokyo, Japan with additional offices in Hong Kong, China; and New York, New York. It has business centers in Schaumburg, Illinois; Wavre, Belgium; Hong Kong; Sydney, Australia; Buenos Aires, Argentina; and Nicosia, Cyprus. The company has operations in Americas, the Asia Pacific, Europe, the Middle East, and Africa. The Nielsen Company (Japan) KK operates as a subsidiary of The Nielsen Company B.V.

Key Executives for The Nielsen Company (Japan) KK

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