July 25, 2014 7:22 AM ET


Company Overview of ID Media, Inc.

Company Overview

ID Media, Inc. operates as a direct response media services company in the United States. It specializes in various interactive channels, such as DRTV, infomercials/branded content, broadband video, transactional online display, search, targeted promotional print, and radio, as well as involves in the facile manipulation of various buying platforms, which include auctions, pay-for-performance, CPMs, and upfronts. The company also publishes findings from audits of its range of media activities in an online newsletter. It serves direct channel brands, including direct advertisers. The company was incorporated in 2001 and is based in New York, New York. ID Media, Inc. operates as a subsidiary o...

100 West 33rd Street

New York, NY 10001

United States

Founded in 2001



Key Executives for ID Media, Inc.

Chairman and Chief Executive Officer
Age: 57
Chief Financial Officer and Executive Vice President
Senior Vice President and Director of Marketing
Chief Broadcast Officer and Senior Vice President
Compensation as of Fiscal Year 2014.

ID Media, Inc. Key Developments

ID Media Announces the Launch of New Agency, ID Health; Appoints Michael Maher as President

ID Media announced the launch of a new agency, ID Health, to expand its already robust healthcare and pharmaceutical offerings. ID Health is a media agency developed to provide better business outcomes for healthcare brands, which are demanding more accountable media solutions to help them navigate increasing industry change and complexity. To provide comprehensive solutions for these challenges and better business outcomes for clients, ID Health will leverage its deep healthcare marketplace insights, innovative media solutions, bench of advanced research tools, and commitment to accountability to deliver quantifiable media results by driving costs down and engagement up across digital, TV, radio, and print channels. The new agency will build upon ID Media's impressive healthcare client roster, which includes a wide range of pharmaceutical therapies, payers, providers and clinical trial recruitment. The company announced that the ID Health, which is based in New York, will be led by Michael Maher, who joins the company as president and will report to Chairman and CEO Lynn Fantom.

ID Media Hires Morgan Rosin as SVP, Director of Marketing

ID Media has hired Morgan Rosin as SVP, Director of Marketing. Based in New York, she will join the agency's Executive Committee. Morgan hails from Time Inc., where she most recently worked in the company's Corporate Strategy and Development department. At ID Media, Morgan will continue the expansion of the agency's client roster, which currently includes American Express, Johnson & Johnson, Match.com, and Nationwide. She will also lead the company's new business partnerships with other IPG colleagues. Morgan's 10-year tenure at Time Inc.

ID Media, Inc. Hires Kimberly Miller as Senior Vice President, Director of Media Strategy

ID Media, Inc. has hired Kimberly Miller a 15-year media veteran as SVP, Director of Media Strategy. She will oversee media strategy on accounts including Intuit, Universal Technical Institute and Match.com. With experience on both the agency and client sides, Kimberly brings a holistic understanding of media. At ZenithOptimedia, where she was most recently a VP, Kimberly used innovative media solutions to drive results for clients, including 20(th) Century Home Entertainment and Jenny Craig. Prior to that, she was a VP at IPG sister agency Initiative. While there, a campaign her team developed for Lionsgate's DVD release of The Condemned--an action thriller about 10 convicts fighting for survival on an island--won MediaPost's 2008 "Best Magazine Print Ad" and numerous industry accolades.

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