August 29, 2014 6:31 AM ET

Internet Software and Services

Company Overview of BlueSnap Inc.

Company Overview

BlueSnap Inc. builds and manages eCommerce solutions for software publishers, Software-as-a-Service (SaaS) companies, online retailers, and affiliates. It provides eCommerce transformation solutions with its SaaS/cloud e-business platform that enables small and medium size businesses, as well as fast growth enterprise markets to “take charge" of their business and assume full control of selling digital goods and services online. The company offers eCommerce tools for catalog management, digital distribution, and up-sells at checkout. It provides online payment processing solutions accepting local credit and debit cards; and integrating with eWallets, such as Paypal, WebMoney, Skrill, and oth...

800 South Street

Suite 640

Waltham, MA 02453

United States

Founded in 2001



Key Executives for BlueSnap Inc.

Chief Executive Officer
Chief Financial Officer
Senior Vice President of Engineering
Compensation as of Fiscal Year 2014.

BlueSnap Inc. Key Developments

Magisto Chooses BlueSnap for Global Payment Gateway

BlueSnap announced that Magisto has chosen to support global sales with BlueSnap's BuyNow hosted checkout page. BuyNow will help Magisto reach customers in over 90 countries with checkout pages that are automatically localized according to the buyer's location.

BlueSnap Releases BuyNow2

BlueSnap released BuyNow2, the next generation of hosted checkout pages that make it easy for merchants to sell their products in 180 countries, serving up localized pages in 29 languages, with 60 currencies and 110 payment types on any device. Unlike other payment solutions that place the burden of development on merchants, the pre-configured BuyNow2 checkout provides dynamically localized pages, A/B testing capabilities and instant PCI compliance, helping merchants serve customers and easily convert more shoppers to buyers worldwide. Driven to provide the best experience for shoppers and maximum conversions for merchants, BlueSnap has spent the last 10 years continually optimizing checkout pages for online sellers around the globe. Combining that experience with UX expertise and new heat map/eye tracking technology to fine tune the checkout flow, BuyNow2 offers one of the most professionally streamlined checkout pages on the market and significantly reduces development time. With the ability to A/B test different page configurations and offers now included in BuyNow2, merchants can continually optimize their eCommerce strategy to convert more shoppers into buyers. With BuyNow2's simple test tools, merchants can also reduce the time it takes to experiment and change pages for new or existing products. Many of BlueSnap's existing customers are already seeing the benefits of this new technology. The new BuyNow2 checkout pages are fully PCI compliant and make it even easier to access all the other benefits BlueSnap offers, including intelligent payment routing and failover, easy integration and eCommerce tools designed to increase order-value and maximize every shopper conversion. Coupled with BlueSnap's global offering, BuyNow2 equips merchants to scale their business worldwide. While many other international payment providers can only serve a limited number of countries after a development-intensive set up, BlueSnap continue to expand its international reach and evolve its pre-configured solutions, believing that merchants deserve pain-free deployment and best-in-class tools everywhere in the world. BlueSnap merchants can either use the simplified hosted pages like BuyNow2 or choose to develop gateway themselves with a fully customizable API-driven design.

BlueSnap Appoints Bill Sobo as Chief Financial Officer

BlueSnap announced the appointment of Bill Sobo as Chief Financial Officer. Sobo's background includes COO, CFO and VP positions at high-growth companies that have undergone acquisitions and IPOs under his guidance. Sobo began his executive career at Parexel, a clinical research organization where he served as CFO from 1987 and 2000. He next served as COO/CFO of P&H Solutions Inc. He returned to Parexel as VP Operations Finance in 2007 and left the company January 2014 to join BlueSnap.

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