Turner Broadcasting System, Inc. is partnering with MillerCoors LLC in 2013 through a variety of marketing executions spanning TBS, TNT, CNN, truTV, Funny Or Die, NBA on TNT, Bleacher Report, NASCAR.com and more. Each component is uniquely developed to reach the right audience for the specific MillerCoors brands, including Coors Light, Miller Lite, Miller 64, Blue Moon and Leinenkugel's, as well as new brands such as Redd's Apple Ale and Third Shift. Media agency Initiative was responsible for negotiating the deal on behalf of MillerCoors. Starting current month and going throughout the year, MillerCoors brands will appear in many of TBS and TNT's most popular original series through responsible product integration and set dressing. Through this one-of-a-kind, category-exclusive arrangement, writers for TBS and TNT originals now have access to incorporate a MillerCoors product wherever it makes sense to incorporate a beer, neons, barware, tap-handles and even trucks. This writer's wall approach will span multiple shows, with in-show integrations like Blue Moon within TNT's Rizzoli & Isles, which starts its fourth season in June; Coors Light, along with additional brands featured at the bar setting of TBS's Sullivan & Son, returning for its second season in June; Miller Lite within the current season of TNT's Dallas airing Mondays at 9 p.m. (ET/PT); Coors Light and Blue Moon within TNT's Franklin & Bash, returning for its third season in late summer; and Miller 64 and Miller Lite integrations within TNT's upcoming competition series, The Hero, featuring Dwayne "The Rock" Johnson, premiering in June. Additional series in which integrations may appear include TNT's Perception, Major Crimes, King & Maxwell, and TBS's Deon Cole's Black Box.

Turner Broadcasting System, Inc. has tapped Disney's executive Giorgio Stock to run its European business. Stock joins Turner Intl. as prexy of TBS Europe, Middle East and Africa in April, reporting to Gerhard Zeiler, prexy of TBS Intl. Stock was at Disney for 15 years, most recently as executive VP and general manager of Disney Consumer Products, Publishing and Retail, EMEA. At the company, he will be responsible for its webs across Europe, the Middle East and Africa, which include CNN Intl., Cartoon Network, Boomerang, TCM and Glitz. Move comes as Zeiler, appointed a year ago, restructures the company with the expected loss of around a third of staff.

Netflix entered in to a new multiyear deal with the Warner Bros. Television Group and Turner Broadcasting System. The company has inked licensing agreements for complete previous seasons of cartoons including shows from Adult Swim, Cartoon Network and Warner Bros. Animation as well as TNT's guilty-pleasure live-action drama 'Dallas.' Starting on March 30, 2012, Cartoon Network's 'Adventure Time,' 'Ben 10,' 'Johnny Bravo' and 'Regular Show' as well as Warner Bros. Animation's 'Green Lantern' will become available to U.S. subscribers on the Just for Kids section of Netflix. Simultaneously, Adult Swim's 'Aqua Teen Hunger Force' and 'Robot Chicken,' Sony's 'The Boondocks' and the Emmy-winning 'Childrens Hospital' from WBTVG's Studio 2.0 will come online as well. Then in January 2014, the first two seasons of "Dallas," which is produced by Warner Horizon Television and airs on TNT, will be made available.