AdReady Inc. announced that Aaron Finn, the co-founder and current Chairman of the Board, is returning to his role of CEO to run day-to-day operations of the profitable company. Aaron Averbuch, who has served as CEO, has transitioned to CTO and is tasked with the research and development of AdReady's display platform that supports the easy creation of actionable display ads across platforms, from desktop to smartphones and tablets. As Vice President of Customer Acquisition and Analytics at Classmates.com, Finn built a hugely successful customer acquisition strategy, primarily utilizing display advertising.

AdReady Inc. and Buuteeq Inc. announced that they have joined forces to bring hotels new tools in their efforts to reach and convert guests online. Buuteeq Inc. is integrating AdReady Inc.'s software platform into its digital marketing system to deliver effective, affordable online advertising and demand generation services to hotels worldwide. The buuteeq digital marketing system (DMS) enables hotels to create and manage high-performing websites, iPhone and mobile device content, a hotel Facebook page and direct-to-hotel online reservations. Hotels simply upload assets and data through an easy-to-use web-based BackOffice and populate multiple digital marketing channels automatically, using proven-effective formats. To extend hotels' ability to reach digital consumers through the online advertising channel, Buuteeq Inc. is integrating the AdReady Inc.'s platform. The automated solution simplifies the creation of digital display advertising, giving brands the power to connect quickly with online prospects in the right place at the right time using premium publishers such as Facebook, Yahoo!, Google and others. The simple, intuitive start-to-finish solution improves advertising ROI by successfully reaching and converting digital consumers where they live. More than 6,000 customers in the U.S. have run more than 560,000 ads across nearly 150,000 sites through the AdReady Inc.'s solution. By bringing AdReady Inc.'s innovation to the hospitality industry through buuteeq, the collaboration enables independent hotels to easily and affordably employ world-class digital advertising practices previously available only to large, scalable brands.

AdReady Inc. introduced Collective Insights(TM), the new set of services allows advertisers and agencies to amplify their smaller-budget campaigns to perform significantly better in online display marketplaces. Collective Insights relies on a wide range of aggregated insight and data mined from the AdReady platform and other sources to overcome structural challenges faced by advertisers with smaller budgets. AdReady's new capability is rooted in three key insights: Focus on breadth, not depth; AdReady works with a wide range of small-budget advertisers rather than just a few large ones. This creates the opportunity to aggregate insight across campaigns to the benefit of many through automated bid and mid-campaign optimization recommendations; Augment core data with external data Collective Insights pulls relevant information from external, dynamic data sources.