October 22, 2014 6:41 AM ET


Company Overview of Varsity Brands, Inc.

Company Overview

Varsity Brands, Inc. operates educational camps and clinics, and competitions for cheerleaders. The company operates various camps to teach stunt progressions and pirouettes, explain and implement safety rules, and provide game materials and choreography. It also conducts various competitive events for cheerleaders and dancers at state, regional, and national levels. In addition, the company designs and manufactures cheerleader and dance uniforms. Further, it operates an online shop that sells cheerleading items, including cheerleading uniforms, pom pons, cheerleading shoes, cheerleading warmups, warmup jackets, warmup pants, cheer socks, cheer briefs, cheer bags, cheer tops, cheer tanks, an...

6745 Lenox Center Court

Suite 300

Memphis, TN 38115

United States

Founded in 1974

475 Employees





Key Executives for Varsity Brands, Inc.

Board Chairman
Age: 64
Chief Financial Officer
Age: 62
Senior Vice President of Camps and Events
Age: 62
Senior Vice President of Special Events
Age: 58
Vice President of Corporate Marketing & Communications
Compensation as of Fiscal Year 2014.

Varsity Brands, Inc. Key Developments

Varsity Brands Reportedly Planning To Sell Itself

Varsity Brands, Inc. is planning to sell assets. People close to the matter stated that Herff Jones, Inc.’s parent, Varsity Brands is exploring a sale of the entire corporation that could fetch up to $1 billion. They added that Varsity Brands has engaged Jefferies LLC in order to assist with a potential sale. The news report mentioned that Varsity Brands could not be reached for comment while Jefferies declined to comment.

Varsity Brands Names Jeff Webb as Board Chairman

The board of directors of Varsity Brands announced that it has elected Chief Executive Officer Jeff Webb to the additional position of Board Chairman. He succeeds Joe Slaughter, who last year announced his intent to retire on June 30, 2014. Through a merger on July 29, 2011, Varsity Spirit joined the Herff Jones family of companies, where Mr. Webb has served as CEO since July 1, 2013.

Varsity Brands, Inc. Joins Partnership For Healthier America

Varsity Brands, Inc. announced that it has joined the Partnership for a Healthier America (PHA) with a new initiative that encourages cheerleaders and dancers to cheer for a healthier America. The new program will be implemented at more than 1,000 camps across America, taught by 4,000 instructors. The program, designed to get kids involved in aerobic activities, will be taught to the 400,000 enrolled campers that attend Varsity camps. After participating in the program during camp, these campers will be instructed on how to use the program in their schools and communities to get other kids moving.

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