July 28, 2014 2:34 AM ET

Internet Software and Services

Company Overview of AdaptiveBlue, Inc.

Company Overview

AdaptiveBlue, Inc., an entertainment check-in platform, develops a second screen application that synchronizes content and audience reactions with television (TV) moments. The company’s tvtag application lets TV viewers ‘check in’ to shows they're watching. It primarily serves video providers. The company was formerly known as Adaptive Blue, Inc. and changed its name to AdaptiveBlue, Inc. in December 2010. AdaptiveBlue, Inc. was founded in 2006 and is based in New York, New York. As of November 6, 2013, AdaptiveBlue, Inc. operates as a subsidiary of ITV plc.

131 Varick Street

Suite 909

New York, NY 10013

United States

Founded in 2006



Key Executives for AdaptiveBlue, Inc.

President of Boost Monetization for Second-Screen Apps
Age: 42
Executive Vice President of Sales
Compensation as of Fiscal Year 2014.

AdaptiveBlue, Inc. Key Developments

GetGlue Announces Executive Appointments

GetGlue Hired Evan Krauss as president to boost monetization of its second-screen apps. Krauss has spent the last 18 years at a variety of entertainment companies, including Yahoo!, AOL, Excite, JumpTap, Looksmart, and Agency.com. His last big position was as EVP of ad sales for Shazam where he helped build out that company’s second screen ad business. GetGlue also recently hired Shelby Houston Haro as its EVP of sales, coming from Fandango and Flixster.

Similar Private Companies By Industry

Company Name Region
National Payment Corporation United States
Zambig, Inc. United States
Philanthropist.org United States
DataRank Inc. United States
THREATSTREAM, Inc. United States

Recent Private Companies Transactions

November 6, 2013

Stock Quotes

Market data is delayed at least 15 minutes.

Company Lookup

Most Searched Private Companies

Company Name Geographic Region
NYC2012, Inc. United States
Lawyers Committee for Civil Rights Under Law United States
Bertelsmann AG Europe
Rush University United States
Citizens Budget Commission United States

Sponsored Financial Commentaries

Sponsored Links

Report Data Issue

To contact AdaptiveBlue, Inc., please visit tvtag.com. Company data is provided by Capital IQ. Please use this form to report any data issues.

Please enter your information in the following field(s):
Update Needed*

All data changes require verification from public sources. Please include the correct value or values and a source where we can verify.

Your requested update has been submitted

Our data partners will research the update request and update the information on this page if necessary. Research and follow-up could take several weeks. If you have questions, you can contact them at bwwebmaster@businessweek.com.