August 21, 2014 6:30 PM ET


Company Overview of Spongecell Inc.

Company Overview

Spongecell Inc., a creative technology company, provides banner advertising. It transforms banner advertising into flash advertising with interactive features, such as video, interactive mapping, carousels, social media, and more. The company also provides interactive display space for consumer interaction and delivering brand engagement. It serves creatives, media, and brand advertisers. Spongecell Inc. was founded in 2006 and is based in New York, New York with additional offices in the United States and Europe.

261 Madison Avenue

14th Floor

New York, NY 10016

United States

Founded in 2006





Key Executives for Spongecell Inc.

Chief Executive Officer and President
Vice President of Business Operations
Principal Architect
Chief of Products
Chief Technology Officer
Compensation as of Fiscal Year 2014.

Spongecell Inc. Key Developments

Spongecell Announces Opening of New Office in Stockholm, Sweden; Appoints Kenny Spångberg as Director of Sales, Nordics

Spongecell announced the opening of a new office in Stockholm, Sweden. The company announced the appointment of industry executive Kenny Spångberg to the position of Director of Sales, Nordics.

Spongecell Inc. Appoints Byron Ellis as CTO

Spongecell Inc. announced the appointment of industry executive Byron Ellis to the position of Chief Technology Officer. Mr. Ellis was most recently the Chief Data Scientist for LivePerson. He also held various leadership positions with the online ad exchange AdBrite, eventually serving as the company's CTO. During his time at AdBrite he drove many key initiatives including the creation of an intelligent visualization interface for advertisers, publishers, and partners and a next-generation yield optimization capability.

Precision Health Media & Spongecell Inc. Partner to Provide Powerful Online Video Ad Solution for Pharma Brands

Precision Health Media and Spongecell Inc. have partnered to give pharma brands unparalleled targeting and engagement in brand-safe environments. With Precision Health's new video channel, pharma marketers can pair the massive reach of PHM and its laser-targeted ConditionMatch(R) technology with engaging, easy-to-build Spongecell ad units. ConditionMatch(R) finds the top-performing content pages for a pharma brand's video, while Spongecell's technology presents the video in a highly engaging creative unit. The interactivity of Spongecell's ads boosts consumer engagement by 154% over standard, static ads. Moreover, PHM's Video Channel needs no special player to take advantage of any and all standard banner inventory. Spongecell's technology enables this across-the-web scalability by embedding video in a banner ad without going over the 40K file size restriction. And unlike other video solutions, which can be an interruption in the user experience, Spongecell's in-banner video technology requires users to scroll over the banner to initiate the video ad.

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